CHICAGO, IL--(Marketwired - September 30, 2016) - Advanced Resources, a staffing firm and talent solutions provider, received a 2016 American Staffing Association Genius Award honorable mention distinction in the mixed media category. This national awards program, formerly called the ASA Staffing VOICE Awards, recognizes the best and most innovative communications and marketing campaigns among ASA member staffing companies.
Advanced Resources was honored for its Reactivation Campaign. The objective of the campaign is to use marketing automation and email strategies to re-engage clients who have become inactive. The strategically crafted, targeted email campaign reinvigorates sales efforts by providing a relationship-deepening and revenue-generating conversation between the inactive client and their familiar Advanced Resources contact.
"A significant part of staffing is about relationship building, and this campaign demonstrates our ability to use technology and marketing tactics to stay engaged with our customers over time," said Rich Diaz, President of Advanced Resources. "The effectiveness of our marketing and sales teams working together contributes largely to our growth and success."
A panel of communications and marketing experts selects the honorees. For more information about ASA and the ASA Genius Awards, visit americanstaffing.net.
About the American Staffing Association
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its affiliated chapters advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.
About Advanced Resources
Advanced Resources is a temporary staffing, direct hire placement, and workforce business solutions provider with offices in Chicago and New York. Founded in 1988, the company has placed over 60,000 candidates in HR, technology, non-clinical healthcare, accounting and finance, and office support roles. Advanced Resources is a proven industry leader committed to providing quality service, being one of only six staffing firms throughout the U.S. and Canada to receive both the Best of Staffing® Client Award and Talent Award every year since the program's inception. For more information, visit www.advancedresources.com.
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