CHICAGO, IL--(Marketwired - September 30, 2016) - Advanced RPO, a recruitment process outsourcing and talent acquisition provider, received a 2016 American Staffing Association Genius Award honorable mention distinction in the new company identification category. This national awards program, formerly called the ASA Staffing VOICE Awards, recognizes the best and most innovative communications and marketing campaigns among ASA member staffing companies.
Advanced RPO was honored for its new brand identity and brand launch, which occurred earlier this year. The re-brand included not only their visual identity but their overall brand strategy, website, social media presence, and content marketing strategy. The re-brand extends beyond a new name and logo to encompass Advanced RPO's focus on delivering a quality, personalized RPO experience to middle market clients to give them a competitive edge through their talent. The rebranding effort was an all-encompassing campaign developed for the internal team, existing clients, and prospective clients.
"Establishing a new brand was critical to our growth strategy. The RPO industry is a competitive, growing space but there is opportunity for our company to provide a different approach and voice," said Pam Verhoff, President of Advanced RPO. "Our branding strategy was intense, thorough, and multi-faceted, and our marketing plans are already helping us to differentiate in our marketplace."
A panel of communications and marketing experts selects the honorees. For more information about ASA and the ASA Genius Awards, visit americanstaffing.net.
About the American Staffing Association
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its affiliated chapters advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.
About Advanced RPO
With over 20 years of hands-on experience in recruitment process outsourcing and talent acquisition, Advanced RPO possesses the industry's most experienced leadership and delivery teams devoted to building progressive RPO solutions that are highly tailored to clients' unique needs. Advanced RPO is part of the Advanced Group. For more information, visit www.advancedrpo.com.
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