SOURCE: Advantage Rent A Car

June 13, 2008 16:47 ET

Advantage Rent A Car Announces First Franchise Opening

MINNEAPOLIS, MN--(Marketwire - June 13, 2008) - Advantage Rent A Car, the first major U.S. car rental company to commit to going 100 percent green with its fleet of rental cars, recently announced that Swade North America LLC has purchased Advantage's first car rental franchise location, which is located in the suburban Memphis, Tennessee, market.

The Memphis car rental location opened June 2, 2008, in the popular Wolfchase area at 7887 U.S. Hwy. 64 (Stage Road).

"We are excited to be working with Swade North America in the development of this and additional locations in Tennessee and Alabama," said Peter Fritz, Director of Franchising at Advantage. "Their enthusiasm and dedication to customer service will be a welcome addition as the Advantage system increases its reach east of the Mississippi River."

Fritz said the franchise license allows for Swade North America to expand future operations to the Huntsville International Airport, which will be opening this summer, as well as the international airports in Memphis and Birmingham, Alabama.

Swade North America President Kelly Wade said she is excited about the new Memphis location as it is an ideal area to serve the local market, including Bartlett and Cordova. "We also look forward to expanding to other areas in Memphis, and we are very excited about introducing the Advantage brand into Tennessee and Alabama," she said.

The Swade ownership group also includes vice president Trey Salatto and John and Kathy Wade.

"Memphis and Swade North America are our first franchises and represent a new area of growth and significance for Advantage Rent A Car," said Mick Anselmo, Chief Operating Officer at Advantage. "We look forward to our new business relationship with Kelly Wade, Trey Salatto and John and Kathy Wade in Memphis. Advantage is committed to strategic growth through franchising and operating key car rental markets."

For more information on Advantage Rent A Car franchise licenses, contact Director of Franchising Peter Fritz toll free at 866-497-4029.

About Advantage Rent A Car

Advantage Rent A Car is privately held by Denny Hecker Family Ventures, with headquarter operations in Minneapolis, Minnesota, and San Antonio, Texas. Advantage serves travel and leisure, lifestyle, business, government and insurance replacement rentals in more than 100 U.S. locations and 36 affiliates internationally. Advantage is America's first major car rental company committed to going 100 percent green and providing environmentally conscientious travelers with a fleet of 100 percent fuel efficient vehicles by the end of 2010. For a complete list of car rentals, locations, franchise opportunities and other information, please visit

About Denny Hecker Family Ventures

The Hecker group of companies includes more than 200 companies with operations in automobile dealerships, fleet sales and leasing, daily automobile and motorcycle rental, mortgage and real estate, commercial and residential real estate development, aviation, hospitality, and technology. For more information, please visit

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