SOURCE: StayinFront

StayinFront

July 21, 2014 16:00 ET

Advantage Sales and Marketing Completes Rollout of StayinFront TouchCG® to 6500 Sales Associates

Mobile Cloud-Based Solution to Increase Productivity and In-Store Selling Capabilities of Retail Field Teams

FAIRFIELD, NJ--(Marketwired - Jul 21, 2014) - StayinFront announced today that Advantage Sales and Marketing (ASM), the premier sales and marketing agency for many of the world's leading consumer brands, has completed its national rollout of StayinFront's revolutionary TouchCG in-store selling application.

ASM identified improving field productivity and in-store selling as the key factors in its decision to migrate to StayinFront TouchCG. StayinFront's mobile solutions enable ASM sales reps to quickly and easily access retailer POS data and identify and repair store-specific SKU issues, including voids, out-of-stocks and out-of-dates. In addition, managers will be able to monitor and track all field activity and see exactly what's been done in-store.

 "StayinFront is a key competitive advantage for us," said David Cortese, ASM CIO. "StayinFront PitchBook™ provides our sales reps with professionally-developed sales stories, integrated with store-level data, for presenting new items, promotional events and display recommendations."

"PitchBook, used in conjunction with our retail execution applications, will enable ASM's field team to conduct merchandising activities more efficiently, gain a greater understanding of customers and close more opportunities," said Sam Barclay, EVP and Managing Director at StayinFront. "They are able to do more, know more and sell more than their competitors."

Mitch McNicol, ASM's Director of Retail Technology added, "StayinFront has been a strategic partner for seven years and we've worked closely with them on solutions for selling in-store. Our retail team has access to a retailer's POS data so they can help store managers understand their store-specific sales performance, calculate their missed sales and implement merchandising changes to maximize sales and profits."

"Our longstanding and collaborative relationship with ASM has helped make both our organizations stronger and more competitive," said Thomas Buckley, CEO at StayinFront. "We remain committed to providing the technology to help them more deeply understand and better serve their customers."

About Advantage Sales & Marketing LLC
Founded in 1987, Advantage Sales and Marketing (ASM) is a premier sales and marketing agency committed to building brand value for our clients and customers. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries. Headquartered in Irvine, Calif., ASM has over 70 offices in the United States and Canada. Visit www.asmnet.com for further details.

About StayinFront
StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field activities. StayinFront solutions provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit www.stayinfront.com.

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