December 20, 2010 17:13 ET

Advantage Travel & Incentives Rebrands Following Acquisition by ALTOUR

MINNEAPOLIS, MN--(Marketwire - December 20, 2010) - Advantage Travel & Incentives, Inc. [dba Advantage Performance Network and Advantage Travel Management], acquired by ALTOUR last summer, has begun a rebranding process and is changing its name. Effective immediately, the corporate travel component of the company will be known as ALTOUR. The area of the agency that designs and delivers conferences, meetings, events, group incentive travel, and performance marketing is now called ALTOUR Performance. Located in Savage, MN, the legacy company was established in 1995 by Mary Sue Leathers, who continues to oversee agency operations as President. 

"ALTOUR Performance will build on the strength of the ALTOUR brand," said Alexandre Chemla, ALTOUR's founder and president. "The agency's services align under the ALTOUR business model and will be a perfect fit for clients in a wide variety of industries."

ALTOUR and ALTOUR Performance together provide a range of travel and marketing services to corporate clients. On the group travel side, the company plans and operates conferences, meetings and events for a variety of organizations. The agency's corporate travel business assists clients in managing their day-to-day travel activity, placing special emphasis on achieving policy compliance and cost reduction. The agency's marketing business is highlighted by a proprietary web-based performance improvement platform called to your advantage. Clients apply the technology to foster efficiency within employee, channel, and consumer populations.

ABOUT ALTOUR: Established in 1991, by seasoned industry leader Alexandre Chemla, ALTOUR has grown to become one of the most sophisticated and highly respected global leaders in the travel world today. With a travel volume of over $900 million, ALTOUR is one of the largest agencies serving the luxury and mid-market travel niches today. It has 75 offices and more than 1,000 travel professionals throughout the United States and in Europe. ALTOUR is ranked within Travel Weekly's Top Travel Agencies in the United States and ranked #14 on the 2010 Power List and the second ranked travel agency in Los Angeles County by the Los Angeles Business Journal, where the company is also cited as one of the "2010 Best Places to Work in Los Angeles." ALTOUR is also among the Top Travel Agencies in the UK by Buying Business Travel. For more information, please visit

Contact Information

  • Media Contacts:
    Laura Mooney
    Middleton & Gendron, Inc.
    (212) 980-9232
    Email Contact