FORT WASHINGTON, PA and MECHANICSBURG, PA--(Marketwire - Feb 26, 2013) - AdvantageMS (www.advantagems.com) and StratCenter (www.stratcenter.com) announced today a partnership that introduces a comprehensive provider-to-institution master data resource to Life Sciences, Pharmaceutical companies and Medical Device manufacturers. The resource allows suppliers and manufacturers to effectively manage organizational data make more effective targeting decisions, define company strengths, and customize solutions that maintain patient access and quality of care.
As the Patient Protection and Affordable Care Act (PPACA) changes healthcare policy, supply chain decision makers are shifting from clinical to economic buyers, physicians are joining practices within hospitals and health systems, and the imposed Device Use Tax is threatening the viability of device makers. These pressures are forcing Life Sciences companies to modify sales and marketing efforts that target new customers. Suppliers must ensure increased revenues to off-set tax implications. AdvantageMS and StratCenter have joined forces to offer a robust organizational master data resource that links healthcare providers to entities and enables manufactures and suppliers to gain critical market insight, deploy appropriate resources and gain access to effective new selling tools.
"We're excited to collaborate on a platform that helps suppliers identify clinician and purchasing patterns to dedicate resources where they will drive revenue and higher returns," says Patrick Plummer, CEO at StratCenter. "Our mutual goal is to bring products to market that help our clients to drive their company's value and achieve success."
The data management services provided by AdvantageMS combined with StratCenter's pristine institutional data will enable manufacturers and suppliers to manage and evaluate provider-to-facility relationships.
AdvantageMS (http://www.advantagems.com) is a leading source of healthcare provider data to the life sciences industry. Our data assets, innovative software, and commercial operations expertise merge to deliver actionable solutions for pharmaceutical and medical device companies. Our core competencies include compliance data services, commercial operations customer master management, customer data integration, and sales territory management.
Headquartered in Mechanicsburg, PA, StratCenter (http://www.stratcenter.com) is an established leader, delivering the most comprehensive provider facility databases and sales solutions available to the supply chain. StratCenter, maintains and updates over 400,000 acute and non-acute care providers with over 6000 fields of available supply chain data in its massive institutional database.