SOURCE: Advantage Management Solutions, Inc.

Advantage Management Solutions, Inc.

August 01, 2011 10:15 ET

AdvantageMS Announces Partnership With Global CRM Leader for Improved Biopharma Sales Force Effectiveness

AdvantageMS Joins Forces With StayinFront to Improve Data Quality and Master Data Management for Life Sciences Organization

FORT WASHINGTON, PA--(Marketwire - Aug 1, 2011) - AdvantageMS , a leader in sales and marketing for the life sciences industry, announced today that it has formed a strategic partnership with StayinFront, Inc., a leading global provider of CRM systems and mobile sales force effectiveness tools. The alliance will lead to improved data quality in the field, as well as the elimination of compliance gaps.

Built around the AdvantageMS National Provider Database, a comprehensive database of healthcare providers, group practices, and medical facilities in the U.S., users of StayinFront CRM systems can have real-time access to the accurate healthcare provider data they need to successfully complete a call. This is in sharp contrast to systems that involve batch processing and validation, which could take weeks. Improving data quality in the field slashes data stewardship cycle times, and reduces costs while enhancing data compliance preparedness.

"When master data management effectively intersects with CRM, life sciences field reps can gain a significant competitive advantage because they are getting a more accurate assurance of data quality when and where they need it," said John Ryan, President of AdvantageMS. "Costs are reduced, sales effectiveness is increased, and potential compliance issues are dealt with on a timely basis." He added, "AdvantageMS' National Provider Database, coupled with the biopharma CRM expertise of StayinFront, can be invaluable to life sciences sales reps as they attempt to gain traction with medical professionals."

About AdvantageMS

AdvantageMS is a leader in sales and marketing operations for the life sciences industry. The company is lead by knowledgeable industry professionals with extensive experience heading operations and IT departments for large and small pharmaceutical companies. Our high quality data assets, innovative software and expertise merge to deliver actionable solutions for our clients. Founded in 2001, the company is headquartered in Fort Washington, PA.

Note to editors: Copyright 2011. AdvantageMS is a registered trademark of Advantage Management Solutions, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

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