SOURCE: Advantage Management Solutions, Inc.

Advantage Management Solutions, Inc.

November 29, 2011 08:00 ET

AdvantageMS Forms Partnership With DataFlux to Tackle Healthcare Data Consolidation

The Partnership Will Provide Healthcare and Pharmaceutical Companies With a Single, Reliable Source of Consolidated Information From Multiple Data Sources

FORT WASHINGTON, PA--(Marketwire - Nov 29, 2011) - AdvantageMS, a leader in sales and marketing operations for the Life Sciences Industry, announced today that it will partner with DataFlux, a leading provider of data management solutions. The partnership will combine AdvantageMS' robust National Provider Database with DataFlux's award-winning technology to provide Life Sciences companies with a reliable source of data necessary for compliance regulations.

With increased pressure from regulations such as the Physician Payment Sunshine Act (PPSA), healthcare and pharmaceutical companies face a growing need for consistent, accurate and reliable data. Companies are tasked with increasing the transparency of their financial relationships with health care providers (HCPs) through aggregate spend reporting. A single view of this data is required to relate an HCP to the health care organization or association to which they belong.

For the last decade, AdvantageMS has been merging and validating data from a variety of industry sources to create one master database -- the AdvantageMS National Provider Database. The latest version of the DataFlux Data Management Platform connects directly to this database, providing the Life Sciences Industry with real-time access to compliance-ready provider information.

"Accurate and reliable provider information is critical for healthcare and pharmaceutical organizations," said John Ryan, vice president at AdvantageMS. "The combination of DataFlux's robust data management and data quality solutions, and our industry-leading data assets and expertise, will help clients save time and money by providing the highest quality of data about physicians and healthcare entities."

"The life sciences industry faces unique challenges from a data volume and compliance standpoint," said Pat Herbert, vice president of strategic business relations at DataFlux. "This partnership will make it easier for healthcare and pharmaceutical companies to maximize the value of their data, resulting in reduced operational costs, improved marketing and sales effectiveness and meeting challenging regulatory requirements."

About AdvantageMS
AdvantageMS is a leader in sales and marketing operations for the life sciences industry. The company is lead by knowledgeable industry professionals with extensive experience heading operations and IT departments for large and small pharmaceutical companies. Our high quality data assets, innovative software and expertise merge to deliver actionable solutions for our clients. Founded in 2001, the company is headquartered in Fort Washington, PA. For more information, please visit www.advantagems.com.

About DataFlux
DataFlux enables business agility and IT efficiency by providing innovative data management technology and services that transform data into a strategic asset. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps organizations manage critical aspects of data through unified technologies and expertise that provide the benefits of data quality, data integration and master data management (MDM). To learn more visit www.dataflux.com.

Note to editors: Copyright 2011. AdvantageMS is a registered trademark of Advantage Management Solutions, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

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