Advantages' CEO Fran Biderman-Gross Wins 5 Boro Chamber of Commerce 1st Annual MWBE Award

QUEENS, NY--(Marketwired - Jan 26, 2015) - Advantages CEO, Founder and Strategista, Fran Biderman Gross received a 5 Boro Chamber of Commerce Minority and Women's Business Enterprise Award. Presented by TD Bank, the first annual MWBE Awards honored a community of innovators, leaders and dedicated business owners in the local boroughs of New York City, focusing on minority and women owned companies.

The Awards honored one woman and one minority business owner from each of New York City's five boroughs. Biderman-Gross, who founded her purpose driven marketing agency alongside her late first husband in 1992, was chosen in recognition of her success in getting local and global businesses noticed in their respective markets.

"I have always believed that the most successful brands are the ones that speak from the inside out. They lead with their purpose -- why they do what they do," Biderman-Gross explained. "By helping brands to discover their purpose, and then have it permeate through all of their marketing materials, my clients have been able to authentically engage news audiences and achieve massive business results."

Biderman-Gross is a strong believer in sharing her wisdom and expertise with not only her clients, but also with other business owners, particularly younger and minority business owners. In addition to her personal mentorships, Biderman-Gross is an active participant of the Entrepreneurs' Organization, the only global network exclusively for entrepreneurs, where she chairs the EO2030 committee and helps business owners expand their field of opportunity. Additionally, she helped launch the EO Accelerator program, which provides promising entrepreneurs with the tools, education and mentoring needed to grow their small businesses past the $1M revenue mark.

"It's an honor to be selected by TD Bank and the Queens Chamber of Commerce. I have always identified with the organization's emphasis on growing together and supporting fellow community members," Biderman-Gross noted.

About the 5 Boro Chamber of Commerce Minority and Women's Business Enterprise Awards:
The MWBE Awards, sponsored by Con Edison and presented by TD Bank, honor the leaders, innovators and dedicated minority and women business owners in the five local boroughs of New York City. Each chamber, inclusive of the Bronx, Brooklyn, Manhattan, Queens and Staten Island, honors one woman and one minority business owner from their borough.

About Advantages:
Advantages is a purpose-driven design, marketing and branding agency, whose work builds the powerful brand experiences that move people to act. Founded in 1992 as a home grown printing company, Advantages has since expanded its business and expertise into its Purpose Discovery™ branding, marketing strategy, print and production and brand management. Lead by CEO, founder and Strategista, Fran Biderman-Gross, the Advantages team holds over 20 years of experience in getting companies noticed. Through powerful campaigns and purpose-driven marketing, Advantages inspires action and generates passionate brand followers of the brands they work with.