SOURCE: Advantages


September 28, 2015 09:00 ET

Advantages Founder Fran Biderman Gross Wins SmartCEO Brava! Award

NEW YORK, NY--(Marketwired - Sep 28, 2015) - Fran Biderman Gross, founder, CEO and Strategista of Advantages, will be recognized alongside thirty-nine other distinguished female business leaders at the Brava! Awards ceremony tonight in New York. The awards program celebrates the entrepreneurial and philanthropic spirit of New York's top women leaders. The awards committee recognized Fran's success in getting companies noticed by helping them lead with their "Purpose" -- their essential truth and reason for being -- that is then refined and incorporated holistically across all marketing platforms.

"To be recognized by SmartCEO Magazine and find myself in the company of these brilliantly talented and innovative women is truly an honor and a privilege," said Fran Biderman-Gross. "My talented and tireless team at Advantages and I firmly believe that telling authentic stories through purposeful marketing is the secret to leveraging organizational assets and amplifying a company's reach. We are humbled to be in such esteemed company and remain ever-grateful for the support and trust of our clients."

Founded in 1992 as a home-grown printing company in New York City, Fran has since built Advantages into a multi-million dollar powerhouse branding and communications agency with national clients from the service, retail, manufacturing and not-for-profit sectors. She is also a longtime member of the Entrepreneurs' Organization (EO) where she spearheaded the launch of EO's Accelerator program, providing promising entrepreneurs with the tools, education and mentoring needed to grow their small businesses past the $1M revenue mark.

"Brava! Award winners possess the qualities of successful leaders -- vision, passion, compassion, dedication, perseverance. Each winner in this year's class exhibits these qualities in all facets of her life, from running her business to tending to her family and donating time and resources to philanthropic initiatives," said Jamie Nespor-Zawmon, president of SmartCEO Events. "We are honored to recognize a group of women who are truly making a difference in the world."

About Advantages
Advantages is a purpose-driven design, marketing and branding agency, whose work builds the powerful brand experiences that move people to act. Founded in 1992 as a home-grown printing company, Advantages has since expanded its business and expertise into its Purpose Discovery™ branding, marketing strategy, print and production and brand management. Lead by CEO, Founder and Strategista, Fran Biderman-Gross, the Advantages team holds over 20 years of experience in getting companies noticed. Through powerful campaigns and purpose-driven marketing, Advantages inspires action and generates passionate brand followers of the brands they work with. Visit

About the Brava Awards
The Brava Awards program celebrates female CEOs, nonprofit leaders and high-impact executives who combine their irrepressible entrepreneurial spirit with a passion for giving back to the community. Brava Award winners are exemplary leaders of both their companies and their communities. They encourage local philanthropy, mentor up-and-coming leaders and set their companies on the path to tremendous growth. Each year, an independent committee of local business leaders selects winners based on company growth, community impact and mentoring. SmartCEO shares their inspiring stories in the September/October issue of SmartCEO magazine and celebrates their success at an awards reception in July.

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