SOURCE: Advantech

Advantech

February 18, 2016 06:30 ET

Advantech and Vantrix Partner to Demonstrate 4K/UHD Live HEVC Encoding for Mobile and Video Applications at MWC 2016

Higher Performance, Lower Power Technology Opens New Application Capabilities and Brings a Unique Visual Experience to Mobile

BARCELONA, SPAIN--(Marketwired - February 18, 2016) - Advantech (TWSE: 2395) and Vantrix today announced that the Advantech VEGA-3300 4K Live HEVC Encoding Accelerator has been integrated into the Vantrix Media Platform, bringing the benefits of low power broadcast quality HEVC live compression into high density multiscreen applications.

The H.265 High Efficiency Video Codec (HEVC) is capable of reducing the bit rate required for an equivalent video quality by more than 50% from existing H.264/AVC implementations. This reduction in bit rate can bring benefits in lower network bandwidth to deliver existing services, and also can enable new services based on UltraHD (UHD/4K) resolutions which are otherwise impractical to carry on existing networks. However, software-based HEVC, particularly at high resolution and high quality, consumes up to 4 general purpose server class processors per channel, making dense implementations uneconomical.

Advantech have solved this problem by using a System-on-Chip based HEVC encoder technology on a low power PCI Express plug in card to accelerate this compression within applications such as the Vantrix Media Platform. The Advantech VEGA-3300 is a low profile, half-length PCIe card capable of performing live UHD/4K HEVC compression at up to 60 frames per second and 10 bit colour depth with only 15W power consumption. It can also process 4 individual channels of live FullHD (1080p60) or, later in 2016, 8 channels of live HD (720p60) in the same small package. As a low-profile PCI Express card, it is simple to integrate multiple cards into many standard server architectures.

"The powerful combination of Advantech and Vantrix technology brings more efficient broadcast quality HEVC live encoding to deliver the highest density of 4K media processing on the Vantrix Media Platform," said Brian Carr, Strategic Product Development and Marketing Director for Advantech. "The physically small and low power nature of our product lends itself well to scalable mobile and multiscreen applications and you will see more exciting announcements about higher density options later in 2016."

"We are particularly impressed by the ability to handle 4K live HEVC encoding in such a small, low power package," said Jean Mayrand, President and CEO of Vantrix. "In addition to the multiscreen, mobile optimization and broadcast delivery applications supported by the Vantrix Media Platform, this technology enables some of our new and exciting immersive 360-degree Virtual Reality experiences to be delivered to mobile devices."

Advantech and Vantrix will be demonstrating the capabilities of the new platform in Advantch's meeting room at Mobile World Congress in Hall #5 5L16MR. To reserve a meeting please email video.solutions@advantech.com.

The VEGA-3300 was previously known as HVC-8700 and is available immediately.

For more information please contact video.solutions@advantech.com or visit www.video-acceleration.com.

About Advantech -- Founded in 1983, Advantech is a leader in providing trusted, innovative products, services, and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, embedded systems, automation products, and global logistics support. Our mission is to enable an intelligent planet with embedded computing products and solutions that empower the development of smarter working and living. With Advantech, there's no limit to the applications and innovations our products make possible. 

Advantech's rapidly broadening product portfolio for the media industry provides OEM customers with commercial off the shelf access to a range of new technologies that address processing and interface trends in the industry including HEVC encoding for Ultra HD / 4K and SMPTE 2022 Video over IP. Advantech also offers high-level system integration by leveraging its standard product offerings ranging from a wide selection of chassis, backplanes, single-board computers (SBCs), appliances and servers. These integrated video platforms can be tailored and OEM customized to meet a range of system requirements in terms of functionality, power budget, physical dimensions and cost. Such near-turn-key solutions significantly reduce the time-to-market efforts for our customers to provide optimized platforms to the market.

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