SOURCE: Adventure Central

January 22, 2008 09:30 ET

Adventure Tour Suppliers Turn to Adventure Central for Online Booking and Distribution, Resulting in Record Company Growth

DENVER, CO--(Marketwire - January 22, 2008) - Gaining momentum like an adventurer riding a zipline in the Costa Rican jungle, Adventure Central™, the leading provider of distribution and online booking services for the adventure and experiential travel industry, is marking a milestone this week with the addition of its 100th travel supplier partner. With adventure tour operators recognizing the benefits of streamlined operations and broader distribution, the Company is primed for another successful year.

Adventure Central finished 2007 with record growth, including more than doubling its number of travel supplier partners and more than tripling retail transactions over 2006. In the fourth quarter alone, 24 tour operators chose Adventure Central's reservations management and online distribution solutions representing adventures from Alaska, Hawaii, California, Mexico, the Caribbean, Central and South America, Canada and more.

Recent travel suppliers joining Adventure Central's network include:

Action Whitewater Adventures - Adventures in Whitewater - Adventures Out West - All Tour Native - Alaska Zipline Adventures - All Stars Adventures - Barker Ewing - Beyond Limits - Blue Water Sailing School - Buffaloe Joe's Whitewater Rafting - Canadian Mountain Holidays Inc. - Charles River Recreation - Dave Hansen Whitewater and Scenic River Trips - Denali Outdoor Center - Desert River Kayak LLC - ECHO River Trips - Gateway to Egypt - Go Native America - Grand Adventures, LLC - Holiday Expeditions - Hondoo River & Trails - Island Expeditions - Kite Adventures - Magpie Adventures Cycle - Maui Kayaks Inc - Momentum River Expeditions - Mountain Travel Sobek - OARS West, Inc - Orange Torpedo Trips - Orca Yacht Charters LLC - Pangaea Adventures, LLC - Pangaea River Rafting - San Diego Bike and Kayak Tours Inc - Say Hueque Patagonia - The Wildland Trekking Company - Utah Outventures - Whitewater Challengers - Wilderness River Outfitters - Zara Tours

"We want all our supplier partners to experience greater profitability and growth. One of our key initiatives for 2008 is to significantly expand our distribution network providing them with greater customer access while giving our distribution affiliates the very best adventure and experiential inventory that can't be found thru anyone else," commented Dick Schulte, CEO of Adventure Central.

In 2008, Adventure Central will continue to enhance operations and performance of Adventure Central Office and Adventure Central Connect, its successful distribution, online reservations and business management solutions designed specifically for adventure and experiential tour operators and outfitters. The Company will also make significant enhancements to its consumer and distribution product lines, enabling both distribution and supplier partners to dramatically improve their online sales conversion.

As consumer demand for unique and authentic experiences continues to grow, Adventure Central will be ready to meet it -- more effectively connecting travelers to the world of adventure and experiential travel in 2008 than ever before.

About Adventure Central

Denver-based Adventure Central offers robust distribution, online booking and reservations management solutions for the adventure and experiential travel industry. Adventure Central offers adventure travel suppliers easy-to-use solutions to upload and sell their inventory online, access to online distribution channels like Orbitz (OWW), CheapTickets and more -- enabling them to reach consumers that they would never reach individually, as well as real-time reservations and customer relationship management solutions for their sales and support teams. For more information on Adventure Central, call 303.292.5522 or visit

Contact Information

  • Media Inquiries:
    Nicole Hockin
    Adventure Central
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