SOURCE: Off Madison Ave

July 15, 2008 16:34 ET

Advertising Agency, Off Madison Ave, Hosts Free Webinar Series Featuring Insight Into Integrated Marketing Strategies

Agency Shares How-To Knowledge Previously Kept Guarded by Marketing Firms

PHOENIX, AZ--(Marketwire - July 15, 2008) - Off Madison Ave provides attendees with access to the agency's innovative strategies, solutions and insider tips, free of charge, through its new Webinar series. The Webinar series covers marketing strategies currently in use by the agency and gives attendees a behind-the-scenes look into how integrated marketing initiatives are successfully executed. Strategies once closely guarded by most agencies will now be shared, showcasing Off Madison Ave's unique approach to delivering results.

"Our agency strives to be on the cutting edge. Every day, we are working on new tactics and techniques for our clients, and this Webinar series allows us to share our expertise with customers, prospects and even competitors," said David Anderson, president and managing partner of Off Madison Ave. "The best way to promote what we are doing is to show it, not just talk about it."

The first two Off Madison Ave Webinars, hosted in June, delved into audience segmentation and verbal cue analysis, attracting more than 30 attendees each. As one of the first agencies to provide a glimpse into its strategic thinking, Off Madison Ave strives to offer Webinar attendees the means to which effective marketing initiatives are built and outstanding results are achieved.

"The Webinar series positions Off Madison Ave as a thought-leader in the integrated marketing industry, by sharing our knowledge and best practices for providing clients with solutions through non-traditional means," said Jason Baer, director of strategy and ideas. "We are not only making our strategies accessible and free, but we are also leading by example and reinforcing our integrated approach by engaging in social media and utilizing the same tools we recommend to our clients."

"The Off Madison Ave Webinar series demonstrates the high level of thinking taking place within the agency," said Laurie Carr-Richmond, principal graphic designer and production manager at Arizona State University. "As a client, we are now further convinced of their ability to execute marketing initiatives, of any kind, including those integrating multiple disciplines."

"From Buzz to Brand Loyalty," will be the third installment of the Off Madison Ave Webinar series broadcasting on July 16, 2008, at 10:00 a.m. PDT and will cover how social media can be used as an effective marketing tool. The fourth Webinar, "What's Your Story?" presented by Off Madison Ave on July 30, 2008, will provide tips for creating public relations pitches and strategies resulting in media placements. Participants can learn more about upcoming Webinar topics, listen to previous presentations and register online at (

About Off Madison Ave

Off Madison Ave, a collaborative marketing communications firm located in Phoenix, redefines what it means to be an agency by delivering results-focused strategies and new methods of measurement. The agency focuses on a fully integrated approach to business consulting, public relations, advertising and interactive marketing. By embracing its signature "outthink. outperform." mentality, the firm serves clients as a partner, advocate and advisor with an in-depth knowledge of their business, industry and competitors. Each discipline invests the time and resources to assess client needs, develop strategic planning, elevate brand awareness and raise revenues.

The agency continues to earn No. 1 ranking for Arizona public relations firms and Arizona Internet marketing firms in the state, and one of the top two Arizona advertising firms by Arizona Business Magazine. A sampling of the firm's clients includes: Nike, DMB Associates, Inc., APS/Pinnacle West Corporation, Allied Waste, National Academy of Sports Medicine (NASM), Phoenix Art Museum, Avnet, Cruise America, Arizona Federal Credit Union, Kimpton Hotels and many more. Visit Off Madison Ave for more information.

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