SOURCE: Hart-Boillot


October 20, 2009 11:00 ET

Advertising and PR Firm Hart-Boillot Welcomes New Clean-Tech and Biomedical Clients

Emerging Growth Organizations Turn to HB for Branding Methodology, Public Relations and Design Services

WALTHAM, MA--(Marketwire - October 20, 2009) - Hart-Boillot, a branding, advertising and public relations agency specializing in medical, clean-tech, high-tech and higher education markets, today announced two customer wins: Environmental Compliance Services, Inc. (ECS), and Boston Biomedical Research Institute (BBRI), expanding Hart-Boillot's reach in the rapidly growing clean-tech and medical research markets.

"ECS and BBRI, while in vastly different arenas, share similar marketing and public relations challenges around reaching and influencing their target audiences," said Nicolas Boillot, Managing Partner, Hart-Boillot. "By working together to align marketing objectives with business goals, Hart-Boillot was able to provide ECS with a new name for its geothermal division and help BBRI hone its messaging and redesign its Web site."

"The HB team guided us through an intensive name development process for our geothermal group," said Doug McVey, CFO, ECS. "While the process could have been drawn out and difficult, HB's methodology kept us on track and helped us arrive at a name that works on many levels: Terraclime Geothermal. We look forward to the branding and publicity work to come."

"When selecting a partner to redesign our Web site and help us with our messaging, we looked for a team that would take the time to understand our organization and work with numerous stakeholders," said Sarah Wilcox-Adelman, Ph.D., Research Scientist, BBRI. "In addition to HB's technical and design expertise, we felt great confidence in the agency's ability to manage the many voices that will contribute to the work at BBRI."

About ECS

ECS was created in 1982 in the early days of the EPA and has continued its tradition of bringing businesses into compliance and eliminating potential exposures. As a pioneer in the field of environmental consulting -- there's virtually nothing the company hasn't seen before. Engineers, geologist, hygienists, and scientist cover New England, the Southeast and the Midwest. For more information, please visit

About Boston Biomedical Research Institute

Boston Biomedical Research Institute is a not-for-profit institution dedicated to the understanding, treatment, and prevention of specific human diseases such as muscular dystrophies, cancer, cardiovascular disease, and Alzheimer's. For more information, visit BBRI on the web at

About Hart-Boillot, L.L.C.

Hart-Boillot was founded in 1999 as a business-to-business branding, advertising, and public relations agency. Hart-Boillot's clients include Confirmit, ContextVision, Coghlin Companies, EMC, PRQA, Tail-f Systems, The Messaging Industry Association (TMIA), Vicor Corporation, Venyu, Harvard University, Northeastern University and others. To learn more about Hart-Boillot, please visit, or call 781-893-0053.

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