SOURCE: Madison Logic

Madison Logic

June 06, 2017 09:10 ET

Advertising Hall of Famer David Bell Joins Madison Logic Board as First Independent Director

Former CEO of Interpublic Group Brings a Wealth of B2B Experience to the Leader in Global Account Based Marketing

NEW YORK, NY--(Marketwired - Jun 6, 2017) - Madison Logic, the global leader in account based marketing, today announced the appointment of David Bell as the first independent director of the firm's board. Bell brings extraordinary expertise in media, marketing, and technology, working with the world's largest advertisers and agencies.

Well regarded for his outstanding work in the B2B market, and for advising some of the industry's largest companies, Bell brings deep understanding of how to scale media and software businesses. He currently serves as chairman of Gyro, the world's largest B2B agency, which was named the 2016 Business-to-Business Agency of the Year by Advertising Age and the Business Marketing Association's Global B2B Agency of the Year for the past three years.

"Having an industry powerhouse like David Bell on our board will fast-track our leadership and growth in B2B account based marketing. His expertise in scaling software and services businesses will help us swiftly expand and penetrate new verticals and customer segments," said Madison Logic CEO Tom O'Regan.

Following highly successful tenures driving growth as CEO of global marketing services agencies including Interpublic Group, Bell was a senior advisor to Google from 2006 to 2009. He left Google to join Tim Armstrong (CEO) as an advisor to the AOL turnaround. Following the acquisition of AOL by Verizon, he remains a senior advisor today. He also holds board positions on a number of companies, including Time Inc. An Advertising Hall of Fame inductee, Mr. Bell is the only advertising executive to lead all four industry associations.

"Madison Logic has been innovating in the B2B marketplace for several years running and marketers are taking note," said Bell. "With the ability to measure real ROI becoming an imperative, Madison Logic's Activate ABM™ platform has been able to consistently deliver the most important metrics and insights to its clients. It is exciting to be a part of Madison Logic's growth, as it delivers the only comprehensive account based marketing platform that can connect with B2B marketers' CRM and deliver the attribution they require."

About Madison Logic
Madison Logic is the global leader in Account Based Marketing. Our B2B marketing technology platform, Activate ABM™, unifies targeted advertising and content syndication with attribution metrics to show measurable return on investment. As the only comprehensive global ABM platform built for B2B marketers, it leverages unmatched proprietary data, reach, and scale to identify, engage, and convert prospective accounts. With Madison Logic, B2B marketers can easily gain insights into their target accounts to personalize their message, optimize their programs, and inform their sales and marketing strategy. Madison Logic is a global company based in New York City and additional information can be found at www.madisonlogic.com and @madisonlogic.

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