SOURCE: MuseWorx

September 15, 2008 08:20 ET

Advertising Industry Leader Allen Rosenshine Joins MuseWorx Board of Advisors

NEW YORK, NY--(Marketwire - September 15, 2008) - MuseWorx, a global leader and innovator in on-demand marketing automation and brand asset management, today announced that advertising industry Hall of Famer Allen Rosenshine, Chairman Emeritus, BBDO Worldwide, who is credited with shaping today's advertising industry landscape by engineering the creation of Omnicom Group, has joined the MuseWorx Board of Advisors. He brings more than four decades of knowledge of the business of advertising as well as messaging and brand building. He will provide strategic guidance and brand stewardship to the MuseWorx Marketing Operating System.

"MuseWorx has identified a growing need for an equivalent of a lingua franca for the new digital age of advertising and marketing. The MuseWorx platform provides a single marketing operating system and set of tools for automating, sharing and collaborating among marketers, agencies and service providers. This dramatically simplifies the go-to-market process," Rosenshine said. "Working with MuseWorx enables me to help bring innovation and increased global effectiveness to the changing advertising and marketing world."

Rosenshine, who began in advertising as a copywriter in 1965, has been recognized by Advertising Age as one of the most 100 influential people in advertising in the last 100 years. As chairman of BBDO, he engineered the so-called "Big Bang" merger in 1986 of his agency with two others to create Omnicom Group, now the world's largest marketing communications company. He served as its first chief executive officer for three years, overseeing revenue growth of 30% to $6.3 billion. Rosenshine stepped down as head of Omnicom to become chairman and CEO of BBDO, which still operated as an Omnicom subsidiary. In 2004, he stepped aside as CEO but continues to contribute to the company strategically.

"With the MuseWorx Marketing Operating System now fully launched and open to marketers and advertisers worldwide, we're poised for substantial and rapid expansion. We could not ask for a better shepherd for our brand and counsel for our strategic goals than Allen," said David Fritsche, chairman and founder of MuseWorx. "We're pleased to partner with Allen and draw from his experiences and wisdom as we build on our foundation of user and partners."

MuseWorx launched publicly in August the MuseWorx Marketing Operating System, the first marketing automation system to leverage cloud computing to support the marketers, agencies, and service providers involved in the go-to-market process. MuseWorx simplifies this process by providing an affordable, easy-to-use solution that integrates best-of-breed automation tools, resource partners and a collaboration and digital asset management system capable of handling unlimited data, rich media files and users.

MuseWorx also partners with resource providers in the marketing and advertising space, including, the world's largest illustration licensing agency and a leading full-service digital asset library, MediaPost, and the Direct Marketing Association Affiliate Network. Members and subscribers of these companies can access MuseWorx to share, manage, track and analyze marketing campaigns and brands assets over the system.

The MuseWorx Marketing OS includes a rich, collaborative environment for defining, managing and tracking projects and recording the activities of all contributors, no matter where they're located. It provides the ability to share and collaborate on rich media assets regardless of their size or original format. Users have a single view of all brand assets and activities on the system to measure progress against go-to-market strategies. MuseWorx will also incorporate other enterprise-class automation applications and tools, such as CRM, analytics, email, and others.

About MuseWorx -- Unified, Simplified Marketing

MuseWorx™ is a global leader and innovator in on-demand marketing automation, creative process improvement and brand asset management. Its breakthrough Marketing Operating System™ uses the limitless potential of "cloud computing" to transform disparate and disconnected go-to-market functions, processes and resources into a cohesive, collaborative force for impacting business value and outcomes.

The powerful plug-in platform from MuseWorx enables any marketing application, content element, digital asset or media file to be universally available, readily exchanged and centrally managed and secured on a global scale. Embraced by more users than any other marketing automation system in the world, MuseWorx is delivering its on-demand marketing automation services in an accessible and cost effective way for all levels of business.

Contact Information

  • MuseWorx Contact:
    Renee Deger
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