SOURCE: Yellow Pages Association

February 25, 2008 08:00 ET

Advertising Industry Thought Leaders Converge for Important Event -- The Yellow Pages Association 2008 Annual Conference & Exhibition in Las Vegas

"New Tools, New World" Theme Spotlights Yellow Pages and Local Search Industry Innovation and Strong ROI Value

BERKELEY HEIGHTS, NJ--(Marketwire - February 25, 2008) - Yellow Pages and online advertising thought leaders will join together to discuss the industry's future at the Yellow Pages Association™ (YPA™) 2008 Annual Conference & Exhibition at the Mandalay Bay Resort & Casino, Las Vegas, April 6-8.

The YPA Conference & Exhibition brings together an international audience of executives from Yellow Pages publishers, certified marketing representatives and suppliers of the Yellow Pages industry, which is valued at $31 billion worldwide and offers national advertisers an average sales ROI of 27:1.(1)

Keynote speakers include Frank Jules, president and CEO of AT&T Advertising & Publishing, William C. Miller Jr., senior vice president of political affairs & federation relations and national political director, U.S. Chamber of Commerce, David Swanson, chairman and CEO of R.H. Donnelley and 2008 YPA chairman, and Don Tapscott, author of "Wikinomics" and chief executive of New Paradigm.

One of many interactive sessions planned, a Local Mobile Search panel will be presented by the YPA's Local Search Guide and will focus on emerging online advertising tools, including mobile and video advertising. The Q&A panel includes participants from, MobileGates, RHD Interactive,, TMP Directional Media and

"The Yellow Pages, in all its formats, continues to be the media consumers turn to when they're ready-to-buy. Our business is evolving and we're especially pleased with the growth in Internet Yellow Pages and the continued strong ROI from print Yellow Pages," said Neg Norton, president of YPA. "YPA looks forward to presenting attendees with new industry insights and sessions that reflect the business needs of both national and local advertisers."

The conference includes several networking opportunities, a world-class exhibition and the annual Industry Excellence Awards gala honoring the most innovative Yellow Pages industry products and strategies.

Additional speakers include Carol Johnson, COO, Sensis, Jo Lynne Whiting, general manager, Sensis and Charles Stubbs, president and CEO of

To register for the YPA Conference & Exhibition, visit

(1) - CRM Associates 2006

About The Yellow Pages Association

The Yellow Pages Association (YPA) is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide. Association members include Yellow Pages publishers, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers.

Contact Information

  • Media Contact:
    Jennifer Mirabile
    Young & Associates
    Email Contact