SOURCE: The Advertising Research Foundation
NEW YORK, NY--(Marketwired - Mar 3, 2014) - The Advertising Research Foundation (ARF) today announced the finalists for the prestigious David Ogilvy Awards for Excellence in Advertising Research. The recipients of the awards will be announced in New York City on March 25 at the organization's annual Re:Think 2014 David Ogilvy Awards Dinner.
Re:Think 2014 is the premier gathering of leaders from every avenue of advertising -- leading brand marketers, media/tech companies, research organizations, academics and new age analysts. Speakers will include Soledad O'Brien, CEO Starfish Media Group; Keith Reinhard, Chairman, DDB; and Carolyn Everson, VP, Global Market Solutions, Facebook Inc.
The event will also feature groundbreaking research selected by a judging panel from 168 paper submissions. This year's papers address the hottest issues facing our industry today, including: cross platform measurement, big data, mobile and social solutions in the face of a consumer centric dynamic media landscape, innovative strategies that drive sales, and original ARF research results on measuring emotion via neuroscience. Success skills for insight and analytics leaders to represent the voice of the consumer at the decision table will be highlighted as well. A new ARF sponsored Digital Field Guide will also be unveiled at the event.
The ARF David Ogilvy Awards, named for advertising legend David Ogilvy, honor the creative use of research in the advertising development processes by research firms, advertising agencies and advertisers. The winning campaigns provide a keen understanding of how consumer insights can be used to create powerful campaigns that drive business results and build brand loyalty.
"At the ARF we're delighted to be focused on showcasing leading edge insight approaches that tap an emotional connection with consumers and breakthrough in today's fragmented media landscape," said Gayle Fuguitt, CEO and President of the ARF. "The honorees have fully embraced David Ogilvy's belief in the power of insights to unlock great creative, and the awards will serve as an opportunity to celebrate the best and the brightest leaders and their leading edge approaches at Re:Think 2014."
The 2014 finalists all showcase how insights can transform advertising. The ARF David Ogilvy Awards first started in 1993, when Coca-Cola sought the ARF's assistance in integrating research into their advertising development process, transforming the field of advertising.
Nominations were submitted across a broad spectrum of designated categories that include: Alcohol & Beverages, Appliances & Electronics, Entertainment & Sports, Fashion & Style, Financial Services, Food & Grocery, Government & Nonprofit, Health & Personal Care, Household, Pharmaceutical, Retail & eCommerce, and Travel & Leisure.
This year's finalists include Accenture, Art.com, Bank of America, Caltrate, Citi Bike, Choice Hotels, Coca-Cola, Delta Dental of Washington, Ford Fusion, Groupe Média TFO, Guinness, Heart & Stroke, HP, J. Jill, Kmart, Las Vegas Tourism, o.b. Tampons, PAM, Physicians Mutual Insurance, Reddi-wip, Revlon, SportsCenter, TD Ameritrade, Valspar, Walgreen's, and Windows Phone. The complete list of 2014 David Ogilvy Awards finalists can be found at: http://www.thearf.org/ogilvy-14.
To register for Re:Think 2014, members of the press should contact DiGennaro Communications with the contact information provided in this release.
About The Advertising Research Foundation
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org. To learn more about the ARF's annual Re:Think, visit: https://www.etouches.com/ehome/79807.