SOURCE: Rocket Fuel Inc.

Rocket Fuel Inc.

September 10, 2012 09:15 ET

Advertising That Learns: Eric Porres of Rocket Fuel to Present at Advertising Week DC 2012

Porres to Discuss How to Dramatically Improve and Automate Digital Ad Campaigns Using Artificial Intelligence

REDWOOD SHORES, CA--(Marketwire - Sep 10, 2012) - Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that CMO Eric Porres will deliver a keynote presentation at Advertising Week DC (ADWKDC). Porres will deliver a presentation titled "Advertising that Learns" on Tuesday, September 11th at 10:45 am at Federal Hall at The Washington Plaza Hotel.

News Facts:

  • During his presentation, Porres will address the challenges advertisers face in a world drowning in digital data. He'll discuss new artificial intelligence technology advertisers can leverage to dramatically improve and automate their campaigns across the web, social, and mobile -- with ads that actually "learn" as they go to improve results.

  • Porres will join a roster of well-known speakers from leading agencies, brands, media companies, and advertising technology companies such as Audi, Twitter, Facebook, Google, Capital One, Weber Shandwick, Ogilvy Public Relations, USA Today, Microsoft, The New York Times, and many others. The week-long ADWKDC brings together the top thinkers in today's advertising and media industries to debate, learn, and share new ideas in digital marketing.

  • Prior to Rocket Fuel, Porres was the CMO for Lotame Solutions, a marketing technology company. Porres previously was a founding partner of Underscore Marketing, and built the organization into a recognized Inc 5000 company. He was also a founder of Pericles Consulting, an online political marketing firm that executed programs for Presidential and Senatorial campaigns. Earlier in his career, Porres held management positions at AOL Time Warner and Agency.com.

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About Rocket Fuel:
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in fifteen cities worldwide including New York, London, Toronto, and Hamburg.

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