December 04, 2007 08:00 ET Launches WIDGNET™ Program, Creating New Revenue Stream for Facebook Application Publishers and Other Widget Developers

Advertisers Can Now Reach Vast Social Networking Audience via Popular Applications

BALTIMORE, MD--(Marketwire - December 4, 2007) - today announced the launch of its new WIDGNET™ services program, enabling developers of Facebook applications and similar tools to join the company's massive ad network and earn advertising revenue from their creations.

Facebook applications and their equivalents on other social networking sites are often called 'widgets' or 'gadgets.' These mini-applications, which users embed into their personal pages, range from interactive games to stock quote generators to photo manipulation tools. More than 9,900 are currently available to Facebook users alone, representing 453,589,160 individual installs and approximately 600,000,000 page views daily.

By incorporating banner advertisements served by into the application format, the WIDGNET program will provide developers a lucrative and easy way monetize their creations. Advertisers, in turn, will have a continual stream of fresh, creative opportunities to target consumers in a social network environment.

Through the WIDGNET program, creators of these applications will gain access to's vast advertiser base. Publishers range from independent developers to established companies such as RockYou, Scrabulous and Fotoflexer whose customizable widgets include photo slideshows, photo and image editing, glitter text, voicemail accessories and games.

"Even the developers of some of the most popular applications don't have an effective and efficient way to monetize the assets they create," says Lynda Clarizio, President at "We intend to change that by ensuring developers are compensated for their efforts and advertisers can leverage this unique channel -- spurring even more innovation in this dynamic segment." intends to extend this program to web widgets, creating alternative ad sizes and creative solutions designed to preserve a positive user experience.

"Ultimately, widgets will be yet another creative format we offer on our network," adds Clarizio. "Because of our unrivaled network reach, we can be a powerful and valuable distribution channel for widget-based branding tools we create for our advertisers."

About, a wholly owned subsidiary of AOL LLC, is a global online advertising services company. The company offers a fully integrated suite of online advertising solutions, including display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions are powered by's award-winning optimization technology and industry-leading third-party display advertising network, which reaches more unique visitors each month than any other online property. For more information, email

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