SOURCE: AdvisorShares


June 20, 2011 14:15 ET

AdvisorShares Set to Launch 3 Madrona Funds ETFs

FWDD, FWDI and FWDB Utilize a Forward-Looking Broad Market Strategy

BETHESDA, MD--(Marketwire - Jun 20, 2011) - AdvisorShares Investments, a sponsor of actively managed Exchange Traded Funds (ETFs), today announced that it will begin trading in three ETFs managed by Madrona Funds of Everett, Washington, tomorrow, June 21st. The new ETFs are the AdvisorShares Madrona Forward Domestic ETF (NYSE: FWDD), the AdvisorShares Madrona Forward International ETF (NYSE: FWDI), and the Madrona Forward Global Bond ETF (NYSE: FWDB).

The Madrona Forward Global Bond Fund is the first broadly diversified global multi-sector bond ETF that uses forward-looking yield curve analysis to reallocate across the targeted global bond sectors. The Madrona Forward Domestic and International Funds offer investors a broadly diversified forward-looking allocation strategy based on analyst consensus estimates of the present value of future projected earnings relative to the price of each security.

Noah Hamman, CEO and Founder of AdvisorShares, said, "Investors are increasing their allocation to investment strategies that rely on fundamental factors. We believe this approach is not passive but instead something that should have the full discretion of a portfolio manager to react to changing markets."

Brian Evans, CPA, and co-Portfolio Manager of FWDD, FWDI and FWDB said, "Broad market asset allocation is a cornerstone to building an equity-based asset allocation plan. There are many methodologies of indices available on the market; however, no method of allocation within an index has applied the same methodology most investors would use when choosing to invest in an individual equity. As CPAs, we at Madrona understand that the most important and widely used valuation measure is the determination of the present value of future expected net profits. We believe that our forward valuation strategy can offer investment advisers and their clients a distinct, value-added approach to broad market investing."

To request more information on AdvisorShares, please contact Noah Hamman at 202-684-6383 or For media inquiries, please contact Richard Stern at 212-888-0044 or

About AdvisorShares
AdvisorShares is one of the leading providers of actively managed ETFs. As of 06/20/2011 AdvisorShares offers 6 active ETFs with approximately $300,000,000 of assets under management. AdvisorShares is pleased to offer actively managed ETFs, including the Dent Tactical ETF (NYSE: DENT), the Mars Hill Global Relative Value ETF (NYSE: GRV), the WCM/BNY Mellon Focused Growth ADR ETF (NYSE: AADR), the Cambria Global Tactical ETF (NYSE: GTAA), the Peritus High Yield ETF (NYSE: HYLD), and the Active Bear ETF (NYSE: HDGE). AdvisorShares provides educational support to help investors understand ETFs, and the underlying investment strategy for each of the AdvisorShares ETFs. AdvisorShares continues to seek qualified sub-advisor investment partners to offer compelling investment strategies in an active ETF structure. Visit our website at to learn more about us. Follow the AdvisorShares Team on Twitter or 'Like' us on Facebook.

About Madrona Funds
Madrona Funds offers investment strategies providing forward looking broad market alternatives to the market. Each of the Portfolio Managers is a Certified Public Accountant and a Registered Investment Advisor. It is the belief of the Members of the Madrona Funds that the indexing alternatives currently available on the market are insufficient, given the resources and technology of today. By leveraging the capabilities of the internet, and the real-time data points available to us from the leading global market research companies, our Madrona Forward Valuation Model offers a distinct, value-added approach to broad market investing.

Before investing you should carefully consider the Fund's investment objectives, risks, charges and expenses. This and other information is in the prospectus, a copy of which may be obtained by visiting the Fund's website at Please read the prospectus carefully before you invest.

Foreside Fund Services, LLC, distributor.

There is no guarantee that the Fund will achieve its investment objective. An investment in the Fund is subject to risk, including the possible loss of principal amount invested. Other Fund risks include market risk, equity risk, early closing risk, liquidity risk and trading risk. The Fund will be subject to the risks associated the Underlying ETFs' or ETP's investments such as commodity risk, concentration risk, credit risk, fixed income risk, high yield risk, income risk, interest rate risk, and investment risk. Newly organized, the Fund has no trading history and there can be no assurance that active trading markets will be developed or maintained.

Forward-looking yield curve refers to FWDB's use of historical class by class yield-curve analysis and how the curve stands in relation to the current yield-curve of the particular bond class to add a forward-looking dimension to the Fund's analysis.

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