SOURCE: AdvisoryWorld

AdvisoryWorld

August 03, 2015 10:54 ET

AdvisoryWorld Selected to Join LPL Financial's New Vendor Affinity Program

Program Provides Financial Advisors at the Nation's Largest Independent Broker-Dealer Discounted Pricing on AdvisoryWorld Products

LOS ANGELES, CA--(Marketwired - Aug 3, 2015) -  AdvisoryWorld, the leading provider of investment analytics, portfolio modeling, and proposal generation technology for the financial services industry, today announced that they have been selected to join LPL Financial's new Vendor Affinity Program. Launched in July, the Vendor Affinity Program is a new initiative designed to help financial advisors reduce the complexity and costs of running their businesses. The program creates a centralized repository of vendors that have been reviewed by LPL and have agreed to provide their products and services to LPL advisors at discounted rates.

Through the Vendor Affinity Program, AdvisoryWorld will be offering the LPL advisor network its SCANalytics, Advisor Proposal Generator, and Batch Risk Analysis System applications. SCANalytics is a technology application that automates the backtesting of portfolios for proposal, periodic reviews, and suitability reviews. The Advisor Proposal Generator application creates risk profiles, risk-adjusted model portfolios, white label proposals, investment policy statements, and allows for straight-through-processing to new account creation. The Batch Risk Analysis System is a tool used to systematically analyze an entire book of business for compliance and prospecting purposes.

"We recognize that technology is a major contributor to creating increased efficiency and driving greater productivity in our clients' businesses," said Victor Fetter, LPL Financial managing director and chief information officer. "Being able to connect LPL clients with leading technology solution providers adds a new dimension to the level of service and support we can provide to clients to help them manage and grow their businesses. "

AdvisoryWorld has provided the financial services industry with innovative analytical technology since 1987. Today, over 30,000 investment advisors nationwide utilize AdvisoryWorld technology to help support and grow their practices.

"We have worked with hundreds of LPL advisors for many years and are thrilled to be able to reach and help thousands more in the LPL network," said Mike Wilson, COO and President of AdvisoryWorld. "Our technology is fully customizable and integrates with many of the industry's top technology providers to offer financial advisors solutions that will have maximum impact on their day-to-day operations and client interactions."

About AdvisoryWorld

AdvisoryWorld is the leading provider of investment analytics, portfolio modeling, and proposal generation technology for the financial services industry. Their technology tools are fully customizable and are delivered via off-the-shelf web applications, API, and Professional Services. Founded in 1987, AdvisoryWorld is headquartered in Los Angeles, CA, and currently services over 30,000 investment professionals nationwide. For more information, please visit www.advisoryworld.com.

About LPL Financial

LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ: LPLA), is a leader in the financial advice market and serves $485 billion in retail assets. The Company provides proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 14,000 independent financial advisors and more than 700 banks and credit unions. LPL Financial is the nation's largest independent broker-dealer since 1996 (based on total revenues, Financial Planning magazine, June 1996-2015), is one of the fastest growing RIA custodians with $105 billion in retail assets served, as of March 31, 2015. In addition, LPL Financial supports approximately 4, 300 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms, and technology solutions. LPL Financial and its affiliates have 3,352 employees with primary offices in Boston, Charlotte, and San Diego. For more information, please visit www.lpl.com.

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