SOURCE: Advizent

June 04, 2012 15:08 ET

Advizent Membership Surpasses $100 Billion in Aggregated AUM, Reaching Launch Goal Well Ahead of Projections

WASHINGTON, DC--(Marketwire - Jun 4, 2012) - Advizent today announced it had met its initial goal of $100 billion dollars in aggregated member AUM/AUA. Over 70 firms have become members, launching Advizent over the $100B mark.

"We thought there would be broad industry acceptance, but even we're surprised by the speed at which advisors are joining," Steve Lockshin, co-founder of Advizent, said. "It's a very strong signal that the concept is not just viable, but that the industry -- and consumers -- are ready for a change."

Lockshin and Advizent co-founder Charles Goldman recognize that consumer confusion about the different roles of investment professionals is prevalent and longstanding. However, they are confident they can create a resource dedicated to helping consumers understand the benefits of a true fiduciary advisor and identifying high quality firms that meet a rigorous set of standards.

"We can now move full speed ahead and begin work on a consumer education and resource campaign slated to roll out in early 2013," said Goldman. "Promoting the advantages that top quality independent advisors offer consumers is what we're all about; reaching this $100 billion mark is simply an early validation of the importance of this mission."

Advizent is a consortium of wealth advisory firms dedicated to providing consumers the transparency needed to make informed financial decisions. Member firms must consistently meet rigorous standards of excellence established by Advizent and its independent board of consumer advocates. Advizent was launched in 2012 and is headquartered in Boulder, Colorado.

Contact Information

  • For more information contact
    Charles Goldman
    email: Email Contact