SOURCE: ScanAlert

February 16, 2006 08:15 ET

A&E Networks Boosts Online Merchandise Sales With Hacker Safe Certification

NAPA, CA -- (MARKET WIRE) -- February 16, 2006 -- HACKER SAFE certification delivered 7.05% more orders for A&E Television Networks' online merchandise store during an 11-day A/B split test in December.

The media company ran the test to evaluate how shoppers looking for home videos/DVDs reacted to independent security certification of its online store. Half of the visitors to www.store.aetv.com saw a HACKER SAFE certification mark image while the other half did not. Those who saw ScanAlert's HACKER SAFE certification mark while shopping made 7.05% more purchases than those who did not.

"We ran our A/B test during the important holiday retailing period," said So Young Park, Director of E-Commerce and Direct Marketing, A&E Television Networks. "Not only did the test exceed our expectations, but the results helped make our already successful holiday season a home run."

"An important barrier to online shopping -- even with a strong retailing brand like A&E -- is the fear of credit card and identity theft," said Rich Murphy, Managing Director of Enterprise Sales, ScanAlert. "Independent security certification through HACKER SAFE allays these fears and reassures both existing and prospective customers that a site is secure."

About HACKER SAFE Certification

ScanAlert conducts comprehensive daily security audits of ecommerce infrastructure and then certifies the security of it in real-time by allowing the HACKER SAFE certification mark to appear only when a site's current status meets the highest published government industry standards. ScanAlert certifies the ongoing application of patches, and as long as the site remains secure, continually serves a HACKER SAFE certification mark directly to the retailer's web site from ScanAlert's network. In scientific A/B testing by more than 300 online retailers, including national chain stores, HACKER SAFE certification increased sales conversions an average of 14.2% compared to the control.

About A&E Television Networks

A&E Television Networks, a joint venture of The Hearst Corporation, ABC, Inc. and NBC Universal, is an award-winning, international media company offering consumers a diverse communications environment ranging from television programming, to home videos/DVDs, to Web sites, as well as supporting nationwide educational initiatives. AETN is comprised of A&E Network®, The History Channel®, The History Channel International®, The Biography Channel®, The Military History Channel, The History Channel en Español, Crime & Investigation Network, AETN International, and AETN Consumer Products. For more information, visit www.aetv.com.

About ScanAlert, Inc.

Headquartered in Napa, CA, ScanAlert is the world's largest web site security certification company, protecting over 65,000 web sites in 40 countries through the HACKER SAFE certification program. The certification mark indicates that these sites protect the personal data of millions of shoppers every day by meeting the highest federal and industry web site security standards. Brands that use HACKER SAFE to build the trust that builds their online businesses include A&E Network, Cabela's, Frederick's of Hollywood, PETCO, The Sports Authority, Warner Brothers, and Yankee Candle. For more information, please visit www.scanalert.com.

Contact Information

  • ScanAlert Contact:
    Nigel Ravenhill
    Director of Marketing Communications
    Tel: 707-224-7656 X111