February 08, 2012 09:00 ET

Aegis Positioned in Magic Quadrant for Customer Management Contact Center BPO Worldwide by Leading Industry Analyst Firm

DALLAS, TX and MUMBAI, INDIA--(Marketwire - Feb 8, 2012) - Aegis Limited, a global outsourcing services provider and part of the $17 billion Essar Group, announced today that it is one of 16 global outsourcing companies to be evaluated in Gartner Inc's 2011 Magic Quadrant for Customer Management Contact Center BPO Worldwide, in a report published on December 19, 2011 by TJ Singh and Johan Jacobs.

The 2011 Gartner report evaluates service providers on their Customer Management Contact Center BPO capabilities in the Americas, EMEA and Asia-Pacific. The CM contact center BPO service providers considered for this Magic Quadrant have a blend of business, organizational, industry, multi-CM vendor/product, technical, program and project management expertise. The service providers have ability for innovation (for example, customer experience design and management) and capabilities to deliver through onshore, near-shore, offshore (global delivery) service delivery models.

"Aegis is honored to be recognized by Gartner in the Magic Quadrant for Customer Management services," said Sandip Sen, President for Global Customer Lifecycle Management, Aegis. "At Aegis, we aim to handle the thousands of touch points (interaction with client's end customers) with consistent delivery to ensure the optimum customer experience. Our being featured in the Magic Quadrant re-emphasizes our ability to find the perfect blend of effective customer experience and a cost-effective delivery across all channels."

According to Anil Modi, Chief Marketing Officer and President (MENA), Aegis Limited, "The Company has been able to leverage on its people, process, technology capabilities, and customer experience-led solutions to enhance its positioning in the Customer Management Contact Centre BPO value chain."

Gartner's Magic Quadrant depicts the service provider landscape using a bi-dimensional matrix evaluating their ability to execute and completeness of vision. According to Gartner, "In the past, buyers were focused more on their business goals and needs, but going forward, the focus is shifting to technology and process improvements, value-added services, such as multichannel and analytics services, scalability, quality of service and more innovative ways of addressing the increasing levels of complexity in their business and customers."

Aegis has made significant investments in vertical industry markets and customer experience management such as its partnership with Customer Operations Performance Center (COPC) to add measurable business value to its customers.

About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aegis
Aegis is a world-leading outsourcing services partner for more than 150 clients and with over two decades of leadership in customer lifecycle management. The company has more than 55,000 employees across 50 locations, with a presence in 12 countries, serving verticals such as Banking, Financial Services, Insurance, Telecom, Healthcare, Travel & Hospitality, Consumer Goods, Retail, and Technology. The company specializes in tailor-made solutions that cover the entire spectrum of customer and business experiences -- across business processing, technology, and shared services -- and offers customized engagement models to further facilitate the ease of doing business. Aegis is wholly owned by the Essar group -- a $17 billion global conglomerate. For more information, visit, on Twitter @aegisonline or

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