SOURCE: Aero Performance Products, Inc.

March 18, 2008 06:30 ET

Aero Performance Products, Inc. Announces Completion of First Phase of Sales Program With Henschel and Sons

SOUTH JORDAN, UT--(Marketwire - March 18, 2008) - Aero Performance Products, Inc. (PINKSHEETS: AERP), which operates Aero Exhaust, Inc., a world leader in performance exhaust airflow technology and NASCAR Performance Partner, today announced that Aero Exhaust has completed the first phase of sales program with Henschel and Sons Automotive Warehouse, a new regional distributor for its products.

Aero's national sales director Bill Franzke headed up the initiative with Henschel and Sons and was accompanied by regional sales managers Justin Anderson and Leigh Van De Steeg as they spent a week with the Henschel and Sons outside sales representatives visiting dealers and introducing the Aero product to new consumers.

Henschel and Sons is Aero's first distributor that covers a wide geographical area in the northeastern United States. The company is headquartered in Connellsville, Pennsylvania and distributes to all or parts of Pennsylvania, Ohio, Michigan, Indiana, Virginia, West Virginia, Maryland, Washington DC, Delaware, and western New York.

"We had a very successful week with Henschel and Sons, riding with several of their outside sales representatives as they visited shops in Ohio, Pennsylvania and West Virginia, and I plan to cover the rest of their sales reps by the end of March," commented Mr. Franzke. "We are developing an excellent working relationship with these representatives, and the responses from the shops were also very positive. They were immediately pleased with both the appearance and warranty of the Aero product."

"Aero has already supplied half of Henschel and Sons' initial order, and they have in turn shipped a portion of that inventory to shops in their territory. As a result of a good initial response, Henschel and Sons is shipping more product to its shops to fill additional orders. Due to the large number of shops in this territory, we believe that the potential sales through our relationship with Henschel and Sons is significant," he added.

The Henschel family has been in business since 1959. They have built a reputation as one of the top customer service-oriented warehouses in the country and are known for their efficient delivery and unconditional product guarantee.

The addition of Henschel and Sons as a regional warehouse distributor adds to the existing relationships that Aero has established in the U.S. markets, including major regional warehouse distributors such as Allied Exhaust, Full Line Exhaust, Franks Supply Co., and Wynne Exhaust. The company also has relationships with smaller regional distributors in the U.S. relationships in Oklahoma, Arkansas, Kansas, Missouri, Texas and Florida.

"The initial success of the sales program with Henschel and Sons validates our strategy to focus considerable attention on a new market using Aero sales representatives working together with the distributor's outside sales team," stated Bryan Hunsaker, chief executive officer of Aero Performance Products, Inc. "We plan to duplicate this strategy in markets across the country as new distributor relationships are established and will be revisiting our existing distributors with a similar strategy."

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About Aero Performance Products, Inc.

Aero Performance Products, Inc. ( operates Aero Exhaust, Inc., a world leader in performance exhaust airflow technology, manufacturing and distributing the most technologically advanced muffler on the market. Aero's product lines are built to the highest industry standards and offer the consumer a lifetime warranty. Aero Exhaust has been issued U.S. and Australian patents on its innovations and development in the exhaust industry, and its mufflers are available worldwide through major retailers, mass merchant centers, automotive aftermarket supply stores and wholesalers. Aero Exhaust mufflers are an exclusive National Association for Stock Car Auto Racing (NASCAR) Performance product and carry the prestigious NASCAR brand on product, packaging and related media. NASCAR legend Rusty Wallace is the official spokesperson for Aero Exhaust products. Additional information on Aero Exhaust's products, race team, and motorsports ventures can be found on its corporate website,

Safe Harbor Statement: The statements in this release that relate to future plans, expectations, events, performance and the like are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Actual results or events could differ materially from those described in the forward-looking statements due to a variety of factors, including the lack of funding, inability to complete required SEC filings, and others set forth in the Company's report on Form 10-K for fiscal year 2007 filed with the Securities and Exchange Commission.

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