SOURCE: AeroGrow International, Inc.

AeroGrow International, Inc.

November 12, 2010 15:00 ET

AeroGarden Featured on QVC for First Time This Holiday Season

Airing During 12 Noon Show on Sunday; Features Limited Edition AeroGardens at Special Prices

BOULDER, CO--(Marketwire - November 12, 2010) - AeroGrow International, Inc. (OTCBB: AERO) ("AeroGrow" or the "Company"), makers of the AeroGarden® line of indoor gardening products, announced that it is scheduled to be featured live on QVC on Sunday, November 14, at 12 noon, EST for the first time this holiday season. AeroGardens will be featured on the popular "In the Kitchen with David" show.

QVC is the world's largest television retailer with live, 24-hour a day sales telecasts into more than 166 million homes worldwide and with more than $7 billion in annual sales revenue. The company's website, QVC.com, is ranked among the top general merchant internet sites. 

"Sunday's airing is a continuation of our long-standing successful relationship selling on QVC, and our first airing this holiday season," said Jack Walker, CEO of AeroGrow. "In addition to strong product sales, QVC, with viewers in tens of millions of US households, affords AeroGrow increased visibility and brand awareness for our line of easy-to-use indoor gardens."

Mr. Walker continued, "Increasing brand and product awareness is a key driver in growing our customer database. Our sales growth and future profitability will come from our 'razor/razorblade' sales of seed kits, grow lights and accessories from that growing database of AeroGarden buyers. In addition to QVC, we're aggressively pursuing a number of initiatives to build the consumer database, including the launch of nationwide print, TV, and kiosk campaigns throughout the holiday season."

This weekend's airing features a collection of brightly-colored AG3's at special "QVC-only" prices. The AG3 is AeroGrow's lowest-priced, "fits anywhere" indoor garden, and is the Company's best-selling garden model during the gift-giving holiday season.

QVC and AeroGrow are actively working to define future promotions and product offerings and expect several new airings in the coming months. 

About AeroGrow International, Inc.:

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden line of foolproof, dirt-free indoor gardens. AeroGardens allow anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, flowers and more, indoors, year-round, so simply and easily that no green thumb is required. See www.aerogrow.com.

FORWARD-LOOKING STATEMENTS

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Jack Walker and/or the Company, statements regarding growth of the AeroGarden product line, optimism related to the business, direct-to-consumer strategy, expanding sales, improved margins, operating efficiencies and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the indoor garden market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

Contact Information

  • Company Contact:
    John Thompson
    Phone: 303-444-7755
    Email Contact

    Investor Relations:
    Alliance Advisors, LLC
    Chris Camarra
    212-398-3487
    Email Contact