SOURCE: AeroGrow International, Inc.

September 16, 2008 08:00 ET

AeroGrow Doubles Storefronts, Adds Major New Retail Customers

Shipping Now to Target, Kohl's, Canadian Tire and Warehouse Clubs; Broader Product Line Expands Presence at Existing Retailers; Multi-Million Dollar TV Ad Campaign Launched to Support Retail Sales

BOULDER, CO--(Marketwire - September 16, 2008) - AeroGrow International, Inc. (NASDAQ: AERO) ("AeroGrow" or the "Company"), makers of the AeroGarden® line of indoor gardening products, announced that it has achieved its goal of doubling storefronts in 2008. By September 30, AeroGardens will have shipped to more than 9,000 storefronts in North America's leading retail chains, up from 4,300 storefronts as of December 31, 2007.

In recent weeks the Company has begun the sell-in to thousands of new retail storefronts, including expansion into more than 1,600 Target stores, more than 900 Kohl's stores, more than 450 Canadian Tire stores (Canada's "most shopped" retailer) and several hundred warehouse clubs. In addition, AeroGrow's existing retail customers have begun accepting fall shipments of the Company's new product lines, with most carrying multiple garden models at varying price points. Existing customers include Bed Bath & Beyond, Linens 'n Things, Sears, JCPenney, Macy's and hundreds of leading independent retailers.

"It's exciting to roll out to this many stores, this quickly, and with so many new products," said Jerry Perkins, CEO of AeroGrow. "In a 90-day window we're launching a chain-wide sell-in to major new retailers and rolling our new, broader product line into existing major retail customers. We're also expanding with differentiated products into new markets through nationwide rollouts into the lawn and garden channel and warehouse club stores, while holding our retail price points. This year's expansion gives us very broad retail coverage in the heart of where America shops, and will dramatically increase our visibility and category awareness, setting the stage for further expansion in the years to come."

"As a result of our very strong performance at retail last year, we've been able to open up a wide range of new accounts that capitalize on the breadth of our product offerings and price points," said Jeff Brainard, AeroGrow's Vice President of Sales. "As we look forward, we see the opportunity to continue to leverage new products to expand into new channels, including grocery, drug, toy, office and home centers, among others. Supporting our expanded retail effort is a multi-million dollar fall TV ad campaign that launched on September 15. The campaign uses four new short form TV commercials targeting gardeners, cooks and families to continue to build category and brand awareness and help sustain and increase our sales velocity at retail."

About AeroGrow International, Inc.

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden® line of indoor gardening products. AeroGardens feature dirt-free technology, allowing anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, flowers and more, indoors, year-round, so simply and easily that no green thumb is required. See www.aerogrow.com.

FORWARD-LOOKING STATEMENTS

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Jerry Perkins, Jeff Brainard, and/or the Company, statements regarding growth of the AeroGarden product line, optimism related to the business, expanding sales and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the kitchen garden appliance market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

Contact Information

  • CONTACTS:
    Corporate
    John Thompson
    AeroGrow International, Inc.
    (303) 444-7755
    Email Contact

    Investor
    Budd Zuckerman
    Genesis Select Corporation
    (303) 415-0200
    Email Contact