SOURCE: AeroGrow International, Inc.

January 25, 2007 15:27 ET

AeroGrow Expands Distribution to Brookstone, Hammacher Schlemmer, Herrington and Plow & Hearth Catalogs

Adds to Existing Catalog Distribution Including Frontgate, SkyMall, Discovery Channel Stores, Gaiam, Gardener's Supply Company, Sur La Table and Others; to Date More Than 115 Million Consumers Reached via Major Consumer Catalogs

BOULDER, CO -- (MARKET WIRE) -- January 25, 2007 -- AeroGrow International, Inc. (OTCBB: AGWI) ("AeroGrow"), makers of the AeroGarden™ kitchen garden appliance, announced today that four major companies have been added to the growing list of catalogs featuring the AeroGarden. The new additions are: Brookstone, Hammacher Schlemmer, Herrington and Plow & Hearth.

Brookstone featured the AeroGarden in a full-page ad, and Herrington dedicated their entire back cover to the AeroGarden (click to view the Brookstone or Herrington ads). Hammacher Schlemmer and Plow & Hearth both featured the AeroGarden in display ads as well.

Michael Bissonnette, founder and CEO of AeroGrow, said, "Catalogs manage their advertising space carefully to maximize sales and profits. They generally give their largest space and most prominent positions to products they believe have the greatest profit potential. So we're excited that these leading catalogers are featuring the AeroGarden in such prime locations."

These four companies add to existing distribution of the AeroGarden through industry leaders such as Frontgate, SkyMall, Discovery Channel, Gaiam, Gardener's Supply Company, Sur La Table and more. In total, these catalogs have reached more than 115 million consumers since the AeroGarden first appeared in catalogs in April 2006.

Mr. Bissonnette continued, "In the ten months since launching the AeroGarden we've been introduced to tens of millions of consumers by more than 20 leading catalogs. To be so enthusiastically embraced by so many different catalog companies across a broad spectrum of markets, from Housewares to Culinary, Lawn & Garden, Health, New Products and more, is a tribute to the AeroGarden's mass appeal. We believe this level of national exposure is extremely rare for a new product introduction and continues to increase our product awareness and credibility among both consumers and retailers."

Catalogs are one of six current multi-channel sales initiatives being used to launch the AeroGarden. The others include retail distribution (including through housewares, kitchen, culinary and lawn & garden stores and chains), television home shopping channels (QVC), 30-minute infomercials, web marketing, and ongoing public relations activities.

About AeroGrow International, Inc.

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden™, the world's first kitchen garden appliance. The AeroGarden features NASA-proven, dirt-free aeroponic technology, allowing anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, strawberries and more, indoors, year-round, so simply and easily that no green thumb is required. See www.aerogrow.com.

FORWARD-LOOKING STATEMENTS

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Michael Bissonnette and Sylvia Bernstein, Statements regarding growth of the AeroGarden product line, optimism related to the business, expanding sales and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products. In addition, actual results could vary materially based on changes or slower growth in the kitchen garden appliance market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

Contact Information