-- The AeroGarden 3, with models starting at $99, featuring an increased
focus on flowers and a smaller, stylish design well-suited for home and
office décor
-- The Space·Saver 6, with models starting at $149, which feature all of
the growing power of a traditional AeroGarden in a 30% smaller footprint,
perfect for apartments, condos and smaller kitchens
"This year really marks the introduction of the AeroGarden as a product
line instead of a single product company," said Jerry Perkins, AeroGrow
President and CEO. "The new products and price points give us increased
differentiation for broader retail distribution. In addition, many new and
existing retailers will be placing multiple AeroGarden product SKUs into
the same stores, sometimes in multiple departments throughout the store.
When you combine existing retailers migrating to multiple SKUs per store
with our targeted doubling of retail storefronts to more than 8,600 this
year, it makes for a significant increase in the expansion of the
category."
"The $99 AeroGarden 3 targets an entirely new category with an increased
focus on flowers and home décor," said Michael Bissonnette, Founder and
Chairman of AeroGrow. "For the first time, anyone can grow a beautiful,
blooming flower garden right inside their home or office, any time of year.
That's an important step for us, and takes us out of the kitchen to other
rooms in the home, and into offices and cubicles as well. There are well
over 40 million offices and cubicles in the U.S., and the ability to have a
blooming garden that brightens, beautifies and brings life to that space is
an overwhelming consumer benefit. As a result, we're seeing strong initial
interest from both consumers and retailers, across a wide range of
channels."
Like the AeroGarden Classic, the new AeroGardens grow fresh herbs,
vegetables, salad greens and flowers all year-round with no dirt, weeds,
mess or pesticides. Also like the Classic, these new AeroGardens use
NASA-proven, aeroponic technology to grow up to twice as fast as plants
grown in soil. Multiple gardens, features, style options and price points
are available with each new model.
Also launching with the new gardens are more than 40 new herb, vegetable
and flower seed kits and multiple accessory products. The seed kits are
integral to the continuing strategy of supporting long-term customer
relationships with new and engaging products that deliver compelling
consumer benefits while producing ongoing revenue streams.
The International Home & Housewares Show is the largest housewares and
culinary show in the U.S. and one of the largest industry trade shows in
the world, showcasing thousands of new products and designs from more than
2,000 exhibitors, including industry giants like KitchenAid®, Hamilton
Beach®, Bissell®, Cuisinart® and more.
About AeroGrow International, Inc.
Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is
dedicated to the research, development and marketing of the AeroGarden®
line of indoor gardening products. AeroGardens feature NASA-proven,
dirt-free aeroponic technology, allowing anyone to grow farmer's market
fresh herbs, salad greens, tomatoes, chili peppers, flowers and more,
indoors, year-round, so simply and easily that no green thumb is required.
See www.aerogrow.com.
FORWARD-LOOKING STATEMENTS
"Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995: Statements by Michael Bissonnette, Jerry Perkins, and/or the
Company, statements regarding growth of the AeroGarden product line,
optimism related to the business, expanding sales and other statements in
this press release are forward-looking statements within the meaning of the
Securities Litigation Reform Act of 1995. Such statements are based on
current expectations, estimates and projections about the Company's
business. Words such as expects, anticipates, intends, plans, believes,
sees, estimates and variations of such words and similar expressions are
intended to identify such forward-looking statements. These statements are
not guarantees of future performance and involve certain risks and
uncertainties that are difficult to predict. Actual results could vary
materially from the description contained herein due to many factors
including continued market acceptance of the Company's products or the need
to raise additional capital. In addition, actual results could vary
materially based on changes or slower growth in the kitchen garden
appliance market; the potential inability to realize expected benefits and
synergies; domestic and international business and economic conditions;
changes in customer demand or ordering patterns; changes in the competitive
environment including pricing pressures or technological changes;
technological advances; shortages of manufacturing capacity; future
production variables impacting excess inventory and other risk factors
listed from time to time in the Company's Securities and Exchange
Commission (SEC) filings under "risk factors" and elsewhere. The
forward-looking statements contained in this press release speak only as of
the date on which they are made, and the Company does not undertake any
obligation to update any forward-looking statement to reflect events or
circumstances after the date of this press release.
Contact Information: CONTACTS: Corporate John Thompson AeroGrow International, Inc. (303) 444-7755 Investor Budd Zuckerman Genesis Select Corporation (303) 415-0200