SOURCE: AeroGrow International

November 17, 2010 08:30 ET

AeroGrow International, Inc. Retains Alliance Advisors to Initiate a Proactive Investor Relations Program

BOULDER, CO--(Marketwire - November 17, 2010) - AeroGrow International, Inc. (OTCBB: AERO) ("AeroGrow" or the "Company"), makers of the AeroGarden® line of indoor gardening products announced today that the Company has retained Alliance Advisors, LLC as the Company's investor relations firm.

Alliance Advisors will immediately initiate a proactive and targeted investor relations campaign. Mr. Alan Sheinwald, President of Alliance Advisors, and his team will be advising the Company in all facets of public financial communications. The customized investor relations plan will include the proper positioning of AeroGrow's corporate message, development of all investor related materials, such as press releases, corporate profiles and presentation materials, as well as building long-term investor relationships with key members of the professional investment community.

"Following a diligent selection process, we have selected Alliance Advisors to serve as our point of contact to the investment community," said Mr. Jack Walker, CEO of AeroGrow International. "Alliance Advisors is well-respected and has an outstanding track record working with key institutional investors. We are confident that they will provide AeroGrow with premier information resources to institutional investors, independent portfolio managers, buy-side and sell-side analysts, and small to large retail brokerage firms in order to properly communicate our investment opportunity to Wall Street."

About AeroGrow International, Inc.

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden line of foolproof, dirt-free indoor gardens. AeroGardens allow anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, flowers and more, indoors, year-round, so simply and easily that no green thumb is required. See www.aerogrow.com.

About Alliance Advisors, LLC

Alliance Advisors, headquartered in New York, NY is a focused and dedicated organization that acts as a premier informational resource for institutional investors, hedge funds, buy and sell-side analysts, small to large brokerage firms and accredited investors. Alliance Advisors helps their client companies package their corporate information in a clear, concise and consistent manner while facilitating introductions to the right investors at the most opportune time.

FORWARD-LOOKING STATEMENTS

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Jack Walker and/or the Company, statements regarding growth of the AeroGarden product line, optimism related to the business, direct-to-consumer strategy, expanding sales, improved margins, operating efficiencies and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the indoor garden market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

Contact Information

  • Contact:

    John Thompson
    AeroGrow International, Inc.
    303-444-7755

    Alliance Advisors, LLC
    Thomas Walsh or Chris Camarra
    212-398-3487