SOURCE: AeroGrow International, Inc.

September 05, 2007 09:15 ET

AeroGrow Launches in Europe

Initial Introduction of the AeroGarden at the Autumn Fair in Europe

Best Direct to Distribute in the United Kingdom, Germany, Austria and Switzerland

Infomercial Airings to Commence in Europe in September 2007

BOULDER, CO--(Marketwire - September 5, 2007) - AeroGrow International, Inc. (NASDAQ: AERO) ("AeroGrow" or the "Company"), makers of the AeroGarden® kitchen garden appliance, announced today that it is launching its AeroGarden product line to the European retail marketplace at Autumn Fair, held in Birmingham, England on September 2 - 5, 2007. Autumn Fair, held annually, is the United Kingdom's largest gift and home show exhibition featuring more than 2,000 exhibitors and attracting over 30,000 attendees from around the world.

AeroGrow has signed an agreement with Best Direct (International) Ltd. to distribute its products in the United Kingdom, Germany, Austria and Switzerland. Currently, Best Direct operates two, 24-hour shopping channels broadcasting on the Sky satellite platform and broadcasts continuously on the Virgin Media cable network in the United Kingdom. As a result, Best Direct products can be seen daily in ten million TV households, representing approximately 50% of the U.K. population. In addition, in 1992, Best Direct was the first company to start airing infomercials in Germany and has established itself as a major force in the German-speaking territories.

"We are excited about our coming out party in Europe," said Michael Bissonnette, Founder and CEO of AeroGrow. "Our infomercial should be airing in September, and we look forward to the same level of retail and consumer acceptance that we experienced with our U.S. launch eighteen months ago."

About AeroGrow International, Inc.

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden®, the world's first kitchen garden appliance. The AeroGarden features NASA-proven, dirt-free aeroponic technology, allowing anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, strawberries and more, indoors, year-round, so simply and easily that no green thumb is required. See


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Michael Bissonnette and/or the Company, statements regarding growth of the AeroGarden product line, optimism related to the business, expanding sales and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the kitchen garden appliance market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

Contact Information