SOURCE: AeroGrow International, Inc.

AeroGrow International, Inc.

November 23, 2015 18:52 ET

AeroGrow Launches TV and Digital Ad Campaign

Largest Brand Awareness Campaign in 6 Years Will Focus on Creating Visibility for the Product Line and Indoor Gardening Category

BOULDER, CO--(Marketwired - Nov 23, 2015) - AeroGrow International, Inc. (OTCQB: AERO) ("AeroGrow" or the "Company"), which sells the Miracle-Gro AeroGarden® line of extraordinary, soil-free indoor gardening systems, announced the launch of a sizeable holiday season ad blitz, with 30, 60 and 120 second spots planned on TV channels such as HGTV, Food Network and Hallmark, as well as digital campaigns on YouTube and Facebook. The new spots introduce consumers to AeroGardens, the countertop gardening category, and are tagged to drive sales through AeroGarden.com and our retail partners such as Amazon and Bed, Bath & Beyond.

"This marks the beginning of our comprehensive multi-year plan to build the AeroGarden brand and the indoor countertop gardening category through a series of new commercials for use on TV and in digital media," said President and CEO J. Michael Wolfe. "We anticipate that these commercials will accelerate sales and help support our expanded relationships with major on-line retailers Amazon.com and Costco.com as well as drive sales to our in-store retail partners like Bed, Bath & Beyond and Sur La Table.

"The TV and digital spots are part of an integrated awareness strategy that combines a general brand campaign with high profile promotions at some of the world's largest online and in-store retailers. Look for us to be featured prominently, multiple times through the holiday season, on QVC, Costco.com, Bed, Bath & Beyond and Amazon, with key deals on Black Friday and Cyber Monday. The highlight of the promotional calendar occurs on Sunday, December 13th, when we're planned to be featured as Amazon's highly coveted -- and extremely high profile -- Deal of the Day. 

"The TV spots highlight many of our new products that are launching right now, including the Sprout, our smallest garden that fits almost anywhere, the Harvest, perfect for kitchen counters, and our biggest, best AeroGarden ever, the Bounty. Find these products and more at our retail partners or on AeroGarden.com.

"Due to capital constraints, we have not run significant brand building and awareness media since 2008. Advertising played a big part in our explosive growth from 2006-2008, and we're excited to have reached a point where we can fund significant campaigns once again. I'm quite proud of the spots and am confident that they will help to drive increased awareness of our category, a better understanding of our products and where to find them, and increased sell thru throughout our peak selling season.

Click here to see the 120 and 60 second version of the spot that will begin testing nationwide this weekend. (http://www.aerogarden.com/agtv)

AeroGrow's marketing team worked with the Guardrail Group, a direct response marketing agency, Chief Media, a media agency, and the marketing team at Scotts Miracle-Gro to develop and plan the ad campaign.

About AeroGrow International, Inc.
Headquartered in Boulder, Colorado, AeroGrow International, Inc. is the leader in the rapidly growing indoor gardening market. AeroGardens allow anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, flowers and more, indoors, year-round, so simply and easily that no green thumb is required. With an AeroGarden...you can grow anything! In April 2013, AeroGrow entered into a strategic partnership with Scotts Miracle-Gro to continue to expand the indoor gardening market. For more information, visit www.aerogrow.com.

Contact Information

  • Company Representative:
    Grey Gibbs
    Senior Vice President of Finance and Accounting
    grey@aerogrow.com
    303-444-7755