SOURCE: AeroGrow International, Inc.

December 19, 2007 09:15 ET

AeroGrow Products Top Amazon.com's "Most Wished For" List for Second Consecutive Year

Ranked #1 on Amazon's "Most Wished For" List; Ranked #2 on the "Most Gifted" List; Ranked #5 on the "Bestsellers" List; More Than 20 AeroGrow Products Ranked Among the Top 100 Spots of These Lists

BOULDER, CO--(Marketwire - December 19, 2007) - AeroGrow International, Inc. (NASDAQ: AERO) ("AeroGrow" or the "Company"), makers of the AeroGarden® kitchen garden appliance, announced that AeroGrow's products ranked #1 on Amazon.com's "Most Wished For" list, #2 on their "Most Gifted" list, and #5 on the "Bestsellers" list for the Patio, Lawn & Garden category as of December 17, 2007. In addition to being ranked first on the "Most Wished For" list, a total of 5 AeroGrow products were ranked in the top 25 and 9 in the top 100. The 2007 holiday season marks AeroGrow's second consecutive annual appearance at the top of Amazon's "Most Wished For" list.

In the "Most Gifted" list -- those items that have been ordered for gift-giving -- the AeroGarden Classic in black was the #2 gift choice of Amazon.com shoppers in the category. AeroGrow had 2 products in the top 5, 4 in the top 25, and 7 in the top 100 of the "Most Gifted" list.

The AeroGarden also ranked #5 in Amazon.com's "Bestseller" list for the category, with 4 products in the top 25 and 7 in the top 100.

Amazon.com is the world's largest online retailer. Their "Bestseller" and "Most Gifted" lists track and rank sales in real time from among tens of thousands of products. The "Most Wished For" list features the product that appears most often on the Wish Lists of Amazon.com customers.

"It's wonderful to see this continued and escalating interest in our products and accessories," said Michael Bissonnette, AeroGrow's Founder and CEO. "Our sell-through data this quarter to date has exceeded our expectations. We're continuing to execute and deliver new products through new channels, at an ever-increasing rate, and are seeing growing levels of consumer excitement and interest. With the growing acceptance and demand across all channels this holiday season, I think we've firmly cemented our new product category in the minds of both consumers and retailers."

About AeroGrow International, Inc.

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden®, the world's first kitchen garden appliance. The AeroGarden features NASA-proven, dirt-free aeroponic technology, allowing anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, strawberries and more, indoors, year-round, so simply and easily that no green thumb is required. See www.aerogrow.com.

FORWARD-LOOKING STATEMENTS

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Michael Bissonnette and/or the Company, statements regarding growth of the AeroGarden product line, optimism related to the business, expanding sales and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the kitchen garden appliance market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

Contact Information

  • CONTACTS:
    Corporate
    John Thompson
    AeroGrow International, Inc.
    (303) 444-7755
    Email Contact

    Investor
    Budd Zuckerman
    Genesis Select Corporation
    (303) 415-0200
    Email Contact