SOURCE: AeroGrow International, Inc.

AeroGrow International, Inc.

October 28, 2013 09:00 ET

AeroGrow Retains Genesis Select for Investor Relations

BOULDER, CO--(Marketwired - Oct 28, 2013) - AeroGrow International, Inc. (OTCQB: AERO) ("AeroGrow" or the "Company"), which sells the AeroGarden® line of soil-free indoor gardens, seed kits, and accessory items, announced that they have retained Genesis Select for investor relations services. 

Genesis Select will provide AeroGrow with the communications framework to develop a comprehensive investor relations outreach program, and provide ongoing assistance to the Company in building relationships within the institutional investment community to raise awareness and maximize shareholder value.

"Genesis Select has a strong track record of helping small-cap companies like AeroGrow," said Mike Wolfe, President and Chief Executive Officer of AeroGrow. "Our recent cash infusion from The Scotts Miracle-Gro Company, the access through Scotts to expanded distribution with some of the world's largest retailers, and the co-branding of our product line with the globally recognized Miracle-Gro brand have created a transformational opportunity for AeroGrow. As we leverage the increased distribution and co-branding opportunities, we'll work with Genesis Select on a shareholder communications program that will raise our visibility within the investment community."

Genesis Select Corporation, founded in 1998 by Budd Zuckerman, a former institutional capital markets professional, is headquartered Boulder, Colorado. The Genesis team provides targeted exposure and vital communications for public companies with the aim of improving the effectiveness of their communication with Wall Street and expanding their visibility within the institutional investment community.

"We are very excited to work with AeroGrow," stated Budd Zuckerman, founder and President of Genesis Select. "We believe the Company is well positioned for growth with the recent infusion of capital, the general recognition of the Miracle-Gro brand and the ability to leverage Scotts' retail presence to get in front of millions of new consumers. This relationship completely transforms their business model and we look forward to working with AeroGrow to maximize their long-term shareholder value."

About AeroGrow International, Inc.
Headquartered in Boulder, Colorado, AeroGrow International, Inc. is the leader in the rapidly growing indoor gardening market place. AeroGardens allow anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, flowers and more, indoors, year-round, so simply and easily that no green thumb is required. For more information, visit

About ScottsMiracle-Gro
With more than $2.8 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., Scotts operates Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligène® and Substral®. For additional information, visit

Forward-Looking Statements
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Mike Wolfe, Budd Zuckerman and/or the Company, statements regarding growth of the AeroGarden product line, ability to raise capital, optimism related to the business, expanding sales, and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the indoor garden market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings, including in "Item 1A Risk Factors" of the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2012. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

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