SOURCE: AeroGrow International, Inc.

March 07, 2007 09:15 ET

AeroGrow Rolls Out Enhanced Infomercial Featuring New Strawberry Kit -- Average Order Size Increases 20%

Strawberry Kits to Be Launched Into Retail and Catalog Distribution at Upcoming International Housewares Show

BOULDER, CO -- (MARKET WIRE) -- March 7, 2007 -- AeroGrow International, Inc. (OTCBB: AGWI) ("AeroGrow"), makers of the AeroGarden™ kitchen garden appliance, announced today that its new infomercial, featuring the new Strawberry Patch™ plant kit and the new Master Gardener Kit, has resulted in improved consumer response and order size. AeroGrow plans to roll out the enhanced infomercial nationally on cable and broadcast television.

AeroGrow recently re-worked its infomercial to test the impact of featuring these two new products in the program. The two kits are then offered as additional product sales through its inbound telemarketing centers.

The new products include the Strawberry Patch plant kit, which for the first time allows consumers to grow fresh strawberries, year-round, right on their kitchen counters. Also offered is the Master Gardener Kit, which allows consumers to plant and grow their own favorite seed varieties in the AeroGarden. The Master Gardener Kit also makes a valuable gardening tool for starting seeds indoors before transplanting to an outdoor garden when weather allows.

On average, the new products have increased consumer response to the infomercial while increasing the average order size by approximately 20%. More than 40% of these AeroGarden buyers are purchasing one or both of the new product offerings.

"We analyzed what our customers were buying and the questions they were asking, then developed products specifically to address those needs," said Michael Bissonnette, founder and CEO of AeroGrow. "Then we worked the products into the existing show. We had hoped to see it lift our metrics across the board, and it's gratifying to see these tests coming back so positive on all fronts."

With the increased exposure from the infomercial, AeroGrow will be offering these two products to select catalog and web retailers at the upcoming 2007 International Home & Housewares Show to be held in Chicago, Illinois from March 11 to March 13, 2007.

The AeroGarden infomercial has been running nationally since September 2006.

About AeroGrow International, Inc.

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden™, the world's first kitchen garden appliance. The AeroGarden features NASA-proven, dirt-free aeroponic technology, allowing anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, strawberries and more, indoors, year-round, so simply and easily that no green thumb is required. See


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Michael Bissonnette, statements regarding growth of the AeroGarden product line, optimism related to the business, expanding sales and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the kitchen garden appliance market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

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