SOURCE: AeroGrow International, Inc.

AeroGrow International, Inc.

February 07, 2011 08:00 ET

AeroGrow Surpasses One Million Indoor Gardens Sold

Large Installed Base of Gardens Generates Recurring Sales of Seed Kits, Grow Lights and Accessories

BOULDER, CO--(Marketwire - February 7, 2011) -  AeroGrow International, Inc. (OTCBB: AERO) ("AeroGrow" or the "Company"), makers of the AeroGarden® line of indoor gardening products, announced that it has surpassed one million gardens sold since sales began in March 2006. 

AeroGrow manufactures and markets a full line of dirt-free indoor gardens and accessories that enable home cooks, gardeners and hobbyists to grow fresh herbs, salad greens, flowers and even cherry tomatoes and peppers year round, regardless of weather. The innovative gardens, specially designed for ease-of-use and guaranteed success, created a wholly new product category at launch. The gardens retail from $59.95 for small, countertop models, to $199.95 for bigger gardens that will successfully grow a wide variety of larger plants.

"Our large and growing installed base of gardens gives us an active database of consumers to whom we can market," said Jack Walker, CEO of AeroGrow. "Hitting one million gardens sold means that our database of satisfied customers is larger than ever. In our direct-to-consumer model, prompting that garden purchase is just the first step in a long and mutually profitable relationship as customers come back again and again to purchase seed kits, grow bulbs, and often multiple additional gardens."

"Developing this database of customers is the centerpiece of our strategic turnaround efforts as building the profitable lifetime value of each of our customers is core to our long-term success," continued Mr. Walker. "We have made progress in this area, and I'm proud to announce that we do expect to announce improved financial results during our upcoming earnings announcement, scheduled for February 14th at 12 noon Eastern. More details on the earnings call will be available soon."

About AeroGrow International, Inc.:

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden line of foolproof, dirt-free indoor gardens. AeroGardens allow anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, flowers and more, indoors, year-round, so simply and easily that no green thumb is required. See www.aerogrow.com.

FORWARD-LOOKING STATEMENTS

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Jack Walker and/or the Company, statements regarding growth of the AeroGarden product line, optimism related to the business, direct-to-consumer strategy, expanding sales, improved margins, operating efficiencies and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products or the need to raise additional capital. In addition, actual results could vary materially based on changes or slower growth in the indoor garden market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

Contact Information

  • Contact:
    John Thompson
    AeroGrow International, Inc.
    303-444-7755

    Alliance Advisors, LLC
    Thomas Walsh or Chris Camarra
    212-398-3487