SOURCE: Aerogrow International Inc

January 18, 2007 09:15 ET

AeroGrow to Introduce Strawberry Garden Kit to the Consumer Markets

Consumers Can Now Grow Garden-Fresh Strawberries Indoors, Year-Round; To Be Marketed Through Television Infomercial, Web and Retail Channels

BOULDER, CO -- (MARKET WIRE) -- January 18, 2007 -- AeroGrow International, Inc. (OTCBB: AGWI) ("AeroGrow" or the "Company"), makers of the AeroGarden™ kitchen garden appliance, today introduced the Strawberry Patch™, an indoor garden kit that allows anyone to grow fresh, delicious strawberries year-round, right on their kitchen counters. The Strawberry Patch adds to an expanding line of plant gardening kits that includes a wide variety of herb, vegetable and flower gardens.

The Strawberry Patch will allow consumers a simple and convenient way to enjoy fresh, vine-ripened strawberries all year-round. AeroGrow's variety, Sweet Rubies™, has been developed in England by Edward Vinson Company, the recognized world leader in strawberry breeding. Sweet Rubies was selected specifically for its extraordinary flavor, the quantity of fruit produced and the ability to harvest ripe fruit within 6 weeks of planting. The strawberries grow with the AeroGarden's typical Plug & Grow™ convenience, with no dirt, no weeds and no mess.

"Strawberries were the number one most requested kit for the AeroGarden, but it wasn't possible without some major breakthroughs," said Sylvia Bernstein, AeroGrow's Director of Plant Products. "We had problems growing strawberries from seeds due to the limited varieties available and the 4 to 6 months of growth needed before harvest. So, we made the decision to launch with live plants but found that most growers don't ship live strawberries to consumers year-round. We literally built the supply chain from grower to consumer, including developing novel ways to ship live plants in winter."

According to the U.S. Department of Agriculture, demand for fresh strawberries is at an all-time high. Americans consume nearly 6 pounds of fresh strawberries per person each year, totaling more than 1.2 billion dollars. The Strawberry Patch Kit allows consumers to inexpensively grow crop after crop of fresh, great-tasting strawberries in the comfort of their own homes with minimal effort and no experience needed.

"To our knowledge, we'll be the first company in the world to deliver live strawberry plants year-round directly to consumers," stated AeroGrow founder and CEO Michael Bissonnette. "We anticipate that the Strawberry Patch will dramatically increase the versatility, appeal and interest of the AeroGarden, expanding our reach beyond the traditional indoor gardening of herbs and vegetables."

The Strawberry Patch Kit, expected to be available in February, is the latest offering in an expanding product line of garden kits that includes Cherry Tomatoes, Italian Herb, French Herb, Japanese Herb, Salad Greens, Gourmet Herb, Chili Pepper, Cascading Petunias and International Basil. Seed Kits are available online at and through select national retailers.

AeroGrow intends to support the product launch with a multifaceted marketing effort, including through its infomercial, catalogues, retail outlets, public relations efforts and web communications. Consumers and investors can learn more about the Strawberry Patch at

About AeroGrow International, Inc.

Founded in 2002 in Boulder, Colorado, AeroGrow International, Inc. is dedicated to the research, development and marketing of the AeroGarden™, the world's first kitchen garden appliance. The AeroGarden features NASA-proven, dirt-free aeroponic technology, allowing anyone to grow farmer's market fresh herbs, salad greens, tomatoes, chili peppers, strawberries and more, indoors, year-round, so simply and easily that no green thumb is required. See


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements by Michael Bissonnette and Sylvia Bernstein, Statements regarding growth of the AeroGarden product line, optimism related to the business, expanding sales and other statements in this press release are forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Such statements are based on current expectations, estimates and projections about the Company's business. Words such as expects, anticipates, intends, plans, believes, sees, estimates and variations of such words and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future performance and involve certain risks and uncertainties that are difficult to predict. Actual results could vary materially from the description contained herein due to many factors including continued market acceptance of the Company's products. In addition, actual results could vary materially based on changes or slower growth in the kitchen garden appliance market; the potential inability to realize expected benefits and synergies; domestic and international business and economic conditions; changes in customer demand or ordering patterns; changes in the competitive environment including pricing pressures or technological changes; technological advances; shortages of manufacturing capacity; future production variables impacting excess inventory and other risk factors listed from time to time in the Company's Securities and Exchange Commission (SEC) filings under "risk factors" and elsewhere. The forward-looking statements contained in this press release speak only as of the date on which they are made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this press release.

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