AEROPLAN CANADA INC.

AEROPLAN CANADA INC.

November 14, 2008 01:05 ET

Aeroplan Announces Enhancements to Online Booking Capabilities and Changes to Flight Reward Fees

    MONTREAL, Nov. 14  - Aeroplan today announced changes to the
fees related to flight reward bookings, in addition to a number of online
enhancements that will be introduced on aeroplan.com throughout 2009.
    Aeroplan is simplifying the fee structure associated with its flight
reward change and refund fees. Starting today, the refund fee will decrease to
$90 from $135. As of February 1, 2009, the fee for changing a flight reward
will increase to $90 from $55. All fees are per person, per flight reward
ticket.
    In addition, a number of enhancements will be made to aeroplan.com in
2009 that will offer members more choice, greater flexibility, ease of use and
robust self-service functionality, including:- Greater access to desired itineraries, by giving members the
      flexibility to select outbound and inbound flights separately to easily
      build the exact itinerary they want;

    - Simplified access to Star Alliance flight reward options in addition to
      the ClassicFlight and ClassicPlus flight rewards, making it easier for
      members to see all of the options available to them at a glance;

    - Enhanced alternate destinations functionality that is more relevant to
      the member's original desired destination;

    - Enhanced itinerary comparison functionality that will allow members to
      more easily compare selected itineraries by displaying them in a clear
      grid format, where all information will be displayed side-by-side."Aeroplan is committed to continually enhancing our website to respond to
members who want to do more online when it comes to booking reward travel,"
said Sylvie Bourget, Senior Vice President Marketing & eBusiness, Aeroplan.
"Over the last few years, Aeroplan has invested several million dollars in
aeroplan.com. As a result, more and more members are using the online channel
to book their flight rewards and we want to provide them with the option of
doing even more online."

    About Aeroplan

    Aeroplan, Canada's premier loyalty program, is owned by Groupe Aeroplan
Inc., a leading international loyalty management corporation.
    Aeroplan's millions of members earn Aeroplan Miles with its growing
network of over 70 world-class partners, representing more than 150 brands in
the financial, retail, and travel sectors.
    In 2007, almost 2 million rewards were issued to members including more
than 1.5 million round-trip flights on Air Canada and Star Alliance carriers
which offer travel to approximately 975 destinations worldwide. In addition to
flights, members also have access to over 600 exciting specialty, merchandise,
hotel, car rental and experiential rewards.
    For more information about Aeroplan, please visit www.aeroplan.com.
    %SEDAR: 00027127EF



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