AEROPLAN CANADA INC.

AEROPLAN CANADA INC.

November 06, 2008 04:52 ET

Aeroplan 'Greens it Up' with Go Carbon Neutral Contest

    Aeroplan Members encouraged to offset their carbon footprint for a chance
    to win 50,000 Miles

    MONTREAL, Nov. 7  - Aeroplan today announced an opportunity
for members to win 50,000 Aeroplan Miles simply by choosing to offset a flight
or their everyday activities. Aeroplan Members can either use their miles to
offset when completing a flight reward booking online or redeem their miles
for carbon offset credits through Aeroplan's online Activities and Merchandise
catalogue.
    The "Go Carbon Neutral" contest runs until December 31, 2008 and allows
each eligible member who offsets an automatic entry towards the grand prize of
50,000 Aeroplan Miles. The winner could use the miles towards travel or
hundreds of exciting merchandise and experiential rewards, in addition to
eco-friendly rewards, such as:- Carbon offset Credits - For 7,500 Miles, you can offset 3.2 tonnes of
      greenhouse gases, equivalent to approximately: one transcontinental
      2-way flight; one year of driving a small car; or six months of home
      energy use for an average family.
    - Freeplay Summit Compact Multi-band radio (self sufficient energy
      technology guaranteeing music anytime) - 12,500 Miles
    - DreamSacks - 100% Bamboo Queen Size Sheet set - 24,500 Miles
    - iGo Electric Scooter - Zoom GT - 156,000 MilesFor a complete listing of rewards, visit: www.aeroplan.com/mrch/.

    "At Aeroplan, we believe that everyone can do their share to reduce their
environmental impact. To date, we have offset 100 per cent of our corporate
carbon footprint - including the energy and fuel use from Aeroplan offices and
vehicles along with emissions from corporate air travel," said Sylvie Bourget,
Senior Vice President, Marketing and eBusiness. "We hope that this contest
encourages members to take action and offset the emissions generated by their
travel and everyday activities and help make a difference in greening up the
world."
    As a part of the Green it Up program launched in December 2007, Aeroplan
created the Carbon Offset Program to allow members to offset their flight
rewards or their everyday activities using Aeroplan Miles. Aeroplan matches
all miles redeemed for carbon offset credits by 20 per cent and transfers the
total sum to the Carbon Reduction Fund, an independent, non-profit
organization with the mission of funding only the highest-quality offset
projects. (www.carbonreductionfund.com)
    For more information about Aeroplan's Go Carbon Natural contest, please
visit: www.aeroplan.com.

    About Aeroplan and the environment

    In December 2007, Aeroplan launched its Green it Up program to provide
realistic and accessible green living initiatives for its employees, partners
and members. It's comprised of several programs that focus on reducing one's
carbon footprint - A carbon offset program which allows our members to offset
their flight rewards and even everyday activities using Aeroplan Miles,
Eco-friendly rewards available through the Activities and Merchandise section
of Aeroplan.com and Aeroplan has also introduced internal "Do not print" and
enhanced recycling services. Aeroplan employees are rewarded for choosing
public transit to get to work and have the opportunity to donate some of their
paid work time to environmental causes. To date, Aeroplan has offset 100 per
cent of its corporate carbon footprint.

    About Aeroplan

    Aeroplan, Canada's premier loyalty program, is owned by Groupe Aeroplan
Inc., a leading international loyalty management corporation. Aeroplan's
millions of members earn Aeroplan Miles with its growing network of over 70
world-class partners, representing more than 150 brands in the financial,
retail, and travel sectors. In 2007, almost 2 million rewards were issued to
members including more than 1.5 million round-trip flights on Air Canada and
Star Alliance carriers which offer travel to approximately 975 destinations
worldwide. In addition to flights, members also have access to over 600
exciting specialty, merchandise, hotel, car rental and experiential rewards.
For more information about Aeroplan, please visit www.aeroplan.com.



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