June 08, 2009 05:00 ET

Aeroplan Launches its Biggest Mile Give-Away Ever to Celebrate 25th Anniversary

    Big Two Five Anniversary Celebration Contest is 25 days filled with
    special rewards and five 1 million Aeroplan Miles grand prizes

    MONTREAL, June 8  - In celebration of its 25th anniversary
and to thank members for their continued loyalty, Aeroplan today announced an
opportunity for members to win special rewards over 25 days and five chances
at 1 million Aeroplan Miles simply by entering the "Big Two Five Anniversary
Celebration Contest."
    Starting today, and running for twenty-five days, members can visit and enter the daily draw for a chance to win one of the
daily featured Aeroplan rewards including trips for 2 in executive class on
Air Canada to each continent, a home entertainment system, luxurious hotel
stays, unique getaways and experiences and more.
    In addition, members can enter the Grand Finale from July 3 - July 12th
to win one of five grand prizes of 1 million Aeroplan Miles. With 1 million
Aeroplan Miles, the winner could use the miles towards travel or hundreds of
exciting merchandise and experiential rewards such as:- 105 Apple iPod shuffles
    - 17 Panasonic Home Theatre Systems
    - Treat 33 of your closest friends to the Tapis Rouge experience at OVO
      at The Port Lands in Toronto
    - 22 sets of Wilson golf clubs
    - 180 days of Walt Disney World Resort theme park magic
    - 5 Fly Around the World rewards in Economy class with a combination of
      any of the 21 Star Alliance partners
    - A tour of the Niagara wine region for you and 69 of your friends
    - 138 litres of olive oil delivered to your doorstep from the adoption of
      68 Italian olive trees"Aeroplan has come a long way in the last twenty-five years. We now have
over four million members that have accumulated approximately 821 billion
miles and redeemed for more than 15, 839,000 seats to over 900 destinations
worldwide," said Sylvie Bourget, Senior Vice President, Marketing and
eBusiness, Aeroplan. "This contest is our largest giveaway ever, and is our
way of thanking members for making the past 25 years such a great success!"
    Earlier this year, Aeroplan and Air Canada kicked off the yearlong
celebrations with members on February 1st, with the launch of the 25 Day
250,000 Miles Giveaway Contest where members had a chance to win 250,000
Aeroplan Miles every day for 25 days. In April, Air Canada also launched a
major promotion to mark the anniversary by making an additional 250,000 seats
available this year for Aeroplan Members to redeem reward travel.

    For more information about Aeroplan's "Big Two Five Anniversary
Celebration" Contest, please visit:

    About Aeroplan

    Celebrating its 25th anniversary in 2009, Aeroplan, Canada's premier
loyalty program, is owned by Groupe Aeroplan Inc., a leading international
loyalty management corporation.
    Aeroplan's millions of members earn Aeroplan Miles with its growing
network of over 70 world-class partners, representing more than 150 brands in
the financial, retail, and travel sectors.
    In 2008, over 2 million rewards were issued to members including more
than 1.5 million round-trip flights on Air Canada and Star Alliance carriers
which offer travel to more than 900 destinations worldwide. In addition to
flights, members also have access to over 600 exciting specialty, merchandise,
hotel, car rental and experiential rewards.
    For more information about Aeroplan, please visit

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