Aeroplan

Aeroplan

February 21, 2012 12:20 ET

Aeroplan Launches its Digital Media Store Letting Members Turn Miles Into Media Downloads

A loyalty industry first in Canada

MONTREAL, QUÉBEC--(Marketwire - Feb. 21, 2012) - Aeroplan today announced the launch of its new online Digital Media Store designed to offer members a site where they can use their miles to download digital content such as eBooks, mobile apps, games, music and Facebook Credits.

Members simply redeem their miles on the Aeroplan rewards site at www.aeroplan.com/myrewards, then with the PIN code received in their confirmation email, go to www.aeroplanmediastore.com to register their new account, add credits to their account, and start downloading and enjoying content in real-time.

"The launch of the Aeroplan Media Store not only provides our members with a broad variety of digital download needs but it also helps Aeroplan build on our commitment to uniquely expand our portfolio of rewards," said David Klein, Vice President, Marketing & Innovation, Aeroplan. "The Aeroplan Music Store was a great success for us, but our members are ready for even more digital content as approximately 50 per cent of our members download digital content such as eBooks and games. We're happy to launch the Aeroplan Media Store, providing members with yet more ways to redeem miles and we think our members will love it."

Working closely with Aeroplan, Hip Digital Media, the leader in social rewards and promotions with premium digital content has created a loyalty industry first to offer such a broad digital download reward site. Currently, Aeroplan Media Store rewards are offered in bundles of 25, 50, or 100 credits, and provide access to the following:

  • eBooks - A catalogue of over 150,000 eBook titles that will be compatible with most eBook readers, tablets and smart phones.
  • Music - More than 3 million MP3s to choose from.
  • Mobile Games / Apps Members can select from thousands of today's most popular gaming titles and apps as well as ring tones, wallpapers and more.
  • Facebook Credits - Media Store credits can be converted directly in Facebook Credits loaded directly into members' Facebook accounts in real time.

About Aeroplan

Aeroplan, Canada's premier coalition loyalty program, is owned by Groupe Aeroplan Inc., doing business as Aimia, a global leader in loyalty management.

Aeroplan's millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.

In 2011, approximately 2.3 million rewards were issued to members including more than 1.5 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,000 destinations worldwide. In addition to flights, members also have access to over 1,000 exciting specialty, merchandise, hotel, car rental and experiential rewards.

For more information about Aeroplan, please visit www.aeroplan.com or www.aimia.com.

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