Aéroports de Montréal

Aéroports de Montréal

March 02, 2009 15:00 ET

Aeroports de Montreal Modernizes its Corporate Signature; Upgrade is Keyed to Impending Relocation of its Head Office

MONTREAL, QUEBEC--(Marketwire - March 2, 2009) - Aeroports de Montreal (ADM) has taken advantage of the impending relocation of its administrative offices to refresh its corporate logo, which dated from 1992. The new signature is more modern and flexible, and better reflects the corporation's sense of shared identity with the Montreal community. The name Aeroports de Montreal has been given prominence, with the familiar stylized aircraft symbol now incorporated into the word "Montreal." Sky blue has replaced the former metallic grey hue, which was difficult to reproduce.

"Our corporate image now reflects the central role played by ADM in the Montreal community. As such, our desire to lend a more 'Montreal' touch to the brand arises from a wish to convey this essential aspect to the local and international communities," explained ADM President and CEO James Cherry.

ADM's administrative offices, currently located in downtown Montreal, will be moving late this month to the new building adjacent to the Montreal-Trudeau terminal that houses the new U.S. departures (transborder) area and the Marriott Hotel. ADM's new address will be 800 Place Leigh-Capreol, Suite 1000, Dorval, QC H4Y OA5.

All ADM sub-brands, including AEROBUS, AEROCHECK and AEROSHOPPING, have also been revisited, reflecting compliance with consistent graphics standards and in turn creating a strong visual identity.

The new branding will be rolled out in phases and in a manner designed to reduce additional costs as much as possible; for example, it will proceed in co-ordination with the renewal of stationery, uniforms and vehicles.

Aeroports de Montreal is the local airport authority responsible for the management, operation and development of Montreal-Trudeau and Montreal-Mirabel international airports under the terms of a lease entered into with Transport Canada in 1992. The Corporation employs a total of some 600 persons at both airports and at head office.

Contact Information

  • Source: Aeroports de Montreal
    Christiane Beaulieu
    Vice-President, Public Affairs