BOSTON, MA--(Marketwire - Jun 28, 2012) - Coffee-loving Aerosmith drummer Joey Kramer prefers -- make that demands -- his cup o' joe-y have a bit of attitude, be forest- and farmer-friendly, and be bursting with flavors that seriously rock. His search for java perfection led him to develop his own special brew of fresh roasted, organic, fair trade Arabica coffee: Rockin' & Roastin' Coffee. Now on the road with Aerosmith for the Global Warming tour, Joey is introducing Rockin' & Roastin' Coffee -- the finest, purest kick-ass coffee on the planet to millions of fans across the country.
Using specially selected organic, free trade beans from Ethiopia, Guatemala and Sumatra, Joey has created colorful, rich and complex roasts from each region that are "music to your lips" -- the perfect expression of his passion for music, coffee and life.
"Aerosmith and I have spent a lifetime sharing our music and our lives with fans," Joey noted. "I bared my soul about my journey from the top to the bottom and back up in my book 'Hit Hard.' Now I am sharing another important facet of my life. It is another way my fans who have supported me at every turn can get to know more about me and join me in making the world a better place."
"Golden Ticket" Rockin' & Roastin' Rock Star Giveaway
Rockin' & Roastin' Coffee is giving fans an opportunity to experience the dream of living the Rock Star life! The Grand Prize Winner who finds the exclusive winning "Golden Ticket" in a Rockin' & Roastin' bag of coffee they purchase will have the opportunity to bring a guest to meet Joey Kramer and join him on his Rockin' & Roastin' tour bus to enjoy a cup of fresh new brew, plus get the VIP treatment with Sweet Spot Passes and tickets to an Aerosmith show of choice on the 2012 Global Warming Summer Tour and take home their own stash of Rockin' & Roastin' Coffee. Four lucky Rockin' & Roastin' VIP prize winners will receive sweet spot passes to an Aerosmith's Global Warming Tour show of choice, a meet & greet with Joey Kramer and Rockin' & Roastin' Coffee. Contest entries, including the lucky winning "Golden Ticket," will be available in bags of Rockin' & Roastin' Coffee. Rockin' & Roastin' Coffee can be purchased online at http://www.rockinandroastin.com/shop.cfm/pk/category/ac/list/cid/400105.
Joey Kramer's Rockin' & Roastin' Tour Bus
Joey Kramer's tour bus obliterates any thoughts that there is anything subtle about Joey Kramer's Rockin' & Roastin' Coffee or his commitment to helping coffee workers and improving the environment. A 30 ft. long, 12 ft. tall snarling green dragon encircles the bus, its gnarly claws clutching precious coffee beans fresh roasted from a blast of its scorching breath. Clearly, this is not just an awesome cup of coffee that supercharges your morning and gives you sweet java-infused moments of nirvana throughout your day. Every Rockin' & Roastin' cup directly supports coffee workers' rights and stronger communities in some of the poorest regions of the world, helping to preserve a traditional way of life in an increasingly challenging environment. Every delicious sip speaks loudly in favor of a healthier planet, by supporting sustainable, forest-friendly, chemical-free farming methods.
The beans are custom roasted to perfection just outside Boston in a magic dance that is part science, part artisanship and a lot of attitude. When you brew this amazing coffee, you will unlock the rich history and secrets of these special beans, and their vast complexities will surround you and fill your senses.
Celebrate Joey's Birthday
Joey Kramer really does get better with age. For an entire month following his birthday, Joey celebrates his June 21 birthday by giving fans a gift. Joey will be giving away an autographed copy of "Hit Hard: A Story of Hitting Rock Bottom at the Top" to one lucky fan through his Birthday Giveaway page on AeroForceOne.com. In addition, through July 21st, fans will receive a 15% discount on Rockin' & Roastin' Coffee orders when they visit www.RockinAndRoastin.com.
Stay tuned for Rockin' & Roastin' Coffee promotions to be hitting across North America throughout the Global Warming Tour and beyond, giving fans more chances to win Coffee with Joey on the tricked out tour bus, and other prizes.
The personalized Rockin' & Roastin' Coffee is produced and marketed in collaboration with Joey Kramer by PAID Inc. (OTCBB: PAYD), which provides a broad range of direct-to-fan services and turnkey merchandising that help artists strengthen their brands and connect with their fans.
About PAID Inc.:
PAID Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.
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Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.