SOURCE: AerServ

AerServ

December 15, 2015 10:00 ET

AerServ Becomes the First Mobile Video Supply Side Platform (SSP) to Partner With Neustar as Demand for Intelligent Marketing, Precision Targeting and Mobile Video Grows

IRVINE, CA--(Marketwired - Dec 15, 2015) - AerServ, the only mobile-first video mediation platform, today announced a partnership with Neustar, Inc., a trusted, neutral provider of real-time information services. AerServ is working with Neustar to integrate with its audience targeting technology. This partnership helps improve a marketer's ability to access exclusive mobile video inventory, creating a personal experience with mobile consumers.

According to a study by eMarketer, mobile video ad spend in the U.S. will reach $6 billion in 2018, representing about half of the total online video ad spend. Despite significant and growing demand for video ad inventory, advertisers are finding it challenging to find premium video ad inventory, with limited data to facilitate targeting.

This unique partnership enables Neustar demand partners to learn about the advantages of and access AerServ's outstanding mobile video inventory, a supply characterized by its scale, specificity, performance and price. Reaching the correct consumer on mobile has been an industry wide problem, until now.

AerServ CEO Josh Speyer, commented, "We are thrilled to partner with Neustar to amplify our audience targeting capabilities across mobile video inventory. As users continue to spend greater amounts of time on their mobile devices daily, marketers have a huge opportunity to engage with target audiences. Mobile creates a more intimate video experience, and with Neustar we're able to more accurately connect with key consumers."

Brand advertisers and marketers that use mobile video, particularly in the Consumer Packaged Goods (CPG), Retail, Demographics, Lifestyle Affinity categories, are now able to utilize Neustar to execute ad campaigns, pinpointing their target audience, and successfully reach them across AerServ's expansive supply.

"Brand advertisers can better target and measure campaigns, with priority placement across the most sought after mobile video inventory," says Michael Schoen, Vice President of Marketing Services at Neustar. "As mobile video continues to exceed industry expectations, this partnership will help alleviate impeding challenges for marketers and consumers alike."

In addition to AerServ's mobile video inventory solution, the company recently announced a 300 percent increase in in-app mobile video sales as it helps solve mobile video supply deficiencies in the market. This partnership with Neustar further allows smarter, more efficient mobile video campaigns, both in-app and across the mobile web.

For more information contact: info@aerserv.com.

About AerServ
AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket's demand inventory to supercharge their earnings. AerServ's entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publishers get best-in-class support with hands-on care from integration specialists, account managers, and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Newport Beach, Calif. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ.

About Neustar, Inc.
Neustar, Inc. is the first real-time provider of cloud-based information services, enabling marketing and IT security professionals to promote and protect their businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights that help clients make high-value business decisions in real time, one customer interaction at a time. More information is available at https://www.neustar.biz

Contact Information

  • CONTACT INFORMATION
    Press Contact:
    Hollis Guerra
    Blast PR on Behalf of AerServ
    805-403-0705