SOURCE: AerServ

AerServ

March 09, 2016 09:00 ET

AerServ Partners With Pixalate to Support Fraud Detection and Ensure Viewability for Mobile Media Brand Marketers and Agencies

Partnership Will Improve Advertising Media Quality

IRVINE, CA--(Marketwired - Mar 9, 2016) - AerServ, the only mobile-first video mediation platform, today announced a partnership with Pixalate Inc., the leader in fraud protection and data intelligence, to enhance AerServ's mobile ad serving and mediation platform for brand marketers and agencies. Powered by Pixalate's ad analytics technology to equip protection against the newest and most difficult forms of ad fraud, this partnership will ensure brand marketers can safely purchase high quality inventory. With viewability as an unmapped burden, this proactive partnership verifies AerServ's clients receive the highest quality traffic and further strengthens its mobile video performance and analytics.

"We're thrilled to be partnering with Pixalate to support a mission as important as fraud detection. By partnering with trusted vendors for third party verification and analytics, we're able to offer high quality inventory in a trusted environment," said Josh Speyer, CEO of AerServ.

For advertisers and online publishers, combating ad fraud is as necessary as retailers attempting to catch shoplifters. Apprehending an offender before they shoplift is the goal, much like the ad technology AerServ harnesses from Pixalate to filter out fraudulent traffic before advertisers buy a cheating impression. Using a trusted third party vendor, clients can now buy AerServ's inventory at scale, in a safe environment.

"As mobile ad spending in 2016 is predicted to reach $100 billion with an estimated 38 percent fraudulent inventory, mobile advertising has become the new battleground for ad fraudsters. Pixalate's fraud protection technology suite was built from the ground up to combat mobile ad fraud head on, specifically to block nonhuman traffic in mobile apps and devices," said Jalal Nasir, CEO, Pixalate. "We're excited to see companies like AerServ use our technology to block fraudulent mobile app impressions at the pre-bid level."

Through Pixalate's proprietary fraud detection tools, AerServ can now provide certainty that advertisers are buying ads that are being seen by actual eyeballs. Viewability and fraud continue to be a focus and top of mind for media planners, and they want to know the inventory they're buying is of the highest quality.

According to eMarketer, "Mobile programmatic advertising will be grabbing the majority of US programmatic digital display ad dollars by 2017," concluding that "more than a third of mobile programmatic impressions are at risk of fraud, according to 2015 research."

Transparency around fraud detection policies and practices is mandatory. AerServ and Pixalate's partnership further establishes AerServ's ad technology as a leader in mobile mediation and a trusted partner to all publishers and advertisers.

About AerServ
AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket's demand inventory to supercharge their earnings. AerServ's entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publishers get best-in-class support with hands-on care from integration specialists, account managers and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Newport Beach, California Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ.

Contact Information

  • CONTACT INFORMATION
    Press Contact:
    Hollis Guerra
    Blast PR on Behalf of AerServ
    805-403-0705