July 29, 2014 08:05 ET

Aetrex Worldwide Partners With TRAFFIQ on Digital Marketing Initiatives for Their Comfort and Wellness Footwear Products

NEW YORK, NY--(Marketwired - Jul 29, 2014) - TRAFFIQ (, a digital media agency, today announced a new partnership with Aetrex Worldwide (, a global leader in comfort and wellness footwear. TRAFFIQ will manage digital display and search engine marketing campaigns that drive online sales and increased customer awareness for Aetrex's many specialized styles of comfort and wellness footwear products.

Crucial to winning this new account was TRAFFIQ's search engine marketing ability to target niche consumer groups by using a strategic blend of long-tail keywords, flex-matching, brand-specific keywords, and terminology associated with many of Aertex's core product lines, including Apex, iStep and Lynco Orthotics. For display, TRAFFIQ will utilize the efficiencies of programmatic buying to specifically reach the Aetrex consumer in a more cost effective manner.

"In search and display, we see a lot of very sophisticated digital media buys in this space," said TRAFFIQ's CEO, Lori Goldberg. "Though the keywords are less competitive, they can be more profitable and effective at finding the right audience. In Aetrex, we have a great partner who is equally sophisticated in their marketing approach."

"With our marketing and advertising efforts, we target specific-need audiences and make them aware of what our brand has to offer," added Aetrex's CEO Larry Schwartz. "Each campaign may emphasize a different target audience according to benefits sought by the customer such as footwear with superior arch support, adjustability, extended sizes & widths and more. We are pleased to have found a great partner with expertise in the digital advertising space to help us grow our brand and reach new heights whether it is online or in stores."

In recent years, Aetrex has revolutionized the consumer experience with its Gensler-designed retail stores in the U.S. and Israel. The stores feature state-of-the-art interactive technologies that bring people one step closer to a healthy and active lifestyle by matching them with products designed for their specific needs. iStep Nova, Aetrex's digital foot scanning technology accurately measures foot size, arch type and pressure points is prevalent throughout the space. And for the really tech-savvy customer, the latest mobile POS technology streamlines the whole purchase process right up until you leave the store. With a simple barcode scan, the handheld mobile device checks for inventory and allows you to pay for your purchase with a credit card swipe from your seat while an electronic receipt is sent to your email.

About Aetrex Worldwide, Inc.
Aetrex Worldwide, Inc. is widely recognized as the global leader in comfort and wellness footwear products. With fashion, function and quality at the forefront, Aetrex designs and manufactures therapeutic, casual, dress, sandal and athletic footwear for both men and women. Aetrex also developed iStep®, the world's leading digital foot scanning technology, designed to accurately measure feet and determine foot type and pressure points. It is also renowned for its over-the-counter Lynco® Orthotics, the world's #1 foot orthotic system. The New Jersey-based corporation is consistently named one of New Jersey's Top 100 Privately Held Companies and was also included in NJBIZ's Top 30 Manufacturing Companies. It has remained privately owned by the Schwartz family for three generations. For additional information, visit

TRAFFIQ is a full service digital media agency capable of looking across the entire digital spectrum to recommend the best approach for its clients, including display, search, mobile, video and social. Founded in 2006, TRAFFIQ serves international and local clients in retail, pharmaceuticals, financial services, travel, sports and more. Acquired by Talus Holdings in 2013, TRAFFIQ is a Red Herring Global Finalist that has been recognized by the INC. 500 and Deloitte Technology Fast 50.

For more information, visit, call 212-792-2294 or follow us @TRAFFIQ.

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  • Tameka Vasquez
    Marketing Communications Manager
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