Afexa Life Sciences Inc.
TSX : FXA

Afexa Life Sciences Inc.

January 21, 2011 12:15 ET

Afexa Life Sciences Inc., Maker of COLD-FX®, Appoints Tracey Ramsay as Chief Marketing Officer and Senior Vice President Sales

EDMONTON, ALBERTA--(Marketwire - Jan. 21, 2011) - Afexa Life Sciences Inc. ("Afexa" or the "Company") (TSX:FXA), maker of COLD-FX, announced that Ms. Tracey Ramsay has agreed to join the Company, effective January 31, 2011 as Chief Marketing Officer and Senior Vice President Sales. Ms. Ramsay will serve on Afexa's Executive Leadership Team, and will report directly to the Chairman and Chief Executive Officer.

"Afexa continues to prepare for the launch of a number of new products in the coming years. The addition of Tracey, with her impressive sales and marketing background with other bioscience and pharmaceutical companies further enhances Afexa's management team to strategically prepare for these new launches," said Afexa's Chairman and CEO, Jack Moffatt. "Tracey, in addition to having overall day to day strategic marketing responsibilities, will have the Company's sales team reporting to her. The Company's current Vice President of Sales will be stepping down.

Before joining Afexa, Ms. Ramsay held positions as Vice President of Sales, Vice President Marketing and General Manager within large multi-national pharmaceutical and healthcare companies. Her strategic and operational management skills have contributed to the development of organizational structures that have realized increased market share for products having complex regulatory requirements.

ABOUT AFEXA LIFE SCIENCES

Afexa Life Sciences Inc., founded in 1992, strives to deliver the most trusted health brand on the planet through pioneering evidence-based natural medicines that empower people to achieve their health potential. The Company's patented ChemBioPrint® discovery and standardization technology enables the development of effective and safe medicines from complex natural sources, while ensuring reliable health benefits and batch-to-batch consistency. COLD-FX®, a ChemBioPrint product, is the Company's flagship product and Canada's leading over-the-counter (OTC) cold and flu remedy. It is officially indicated in Canada to help reduce the frequency, severity and duration of cold and flu symptoms by boosting the immune system. COLD-FX has a product license (NPN) and is supported by scientific evidence, including randomized, double-blind, placebo-controlled clinical trials.

Advisory Regarding Forward-looking Statements:

This news release contains certain forward-looking statements and information within the meaning of applicable securities laws, which reflect current expectations of the management of Afexa Life Sciences Inc. (the "Company") regarding future events or the Company's future performance. All statements other than statements of historical fact contained in this news release may be forward-looking statements. The forward-looking information included in this document does not guarantee future performance and should not be unduly relied upon. Such information involves known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking information, including, without limitation comments that could be impacted by competition, the incidence of cold and flu, consumer confidence and spending levels, general economic conditions, interest and currency exchange rates, unseasonable weather patterns, the cost and availability of capital and grants/funding, product development uncertainties, labour market challenges, consumer acceptance of Afexa's products in other markets. The Company believes that the expectations and assumptions reflected in the forward-looking information contained herein are reasonable but no assurance can be given that these expectations and assumptions are correct or that that the results, performance or achievements expressed in, or implied by, forward-looking statements herein will occur, or if they do, that any benefits may be derived from them. The Company can give no assurance that new product development initiatives will lead to new product commercialization or that significant hires will assist the Company in meeting its business plan or that the business plan will result in growth for the Company. The Company assumes no duty to update or revise forward looking information, except as may be required pursuant to applicable laws. All forward-looking information is expressly qualified in its entirety by this cautionary statement. Further information regarding risks and uncertainties relating to the Company and its securities can be found in the disclosure documents filed by the Company with the securities regulatory authorities, available at www.sedar.com. The Company claims exemption under U.S. SEC Rule 12g3-2(b).

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