SOURCE: Affect Strategies

November 29, 2006 10:45 ET

Affect Strategies Announces Strategic Alliance With Leading European Technology Public Relations Firm Johnson King

New Relationship Positions Industry Leaders for Growth and Expansion; Enables Clients to Effectively Reach New Geographic Markets

NEW YORK, NY -- (MARKET WIRE) -- November 29, 2006 -- Affect Strategies, a public relations and marketing firm specializing in the high-tech industry, announced today a new partnership with London-based Johnson King PR, one of Europe's foremost providers of technology PR with offices in the UK, Germany and France. The international alliance will enable both firms to penetrate new markets, expand their media relationships abroad and provide enhanced local support for their clients.

Affect Strategies and Johnson King PR are both renowned industry leaders in their respective markets. In 2006, Affect Strategies was named one of the "Best Small Companies to Work For" by Working Mother magazine, while Johnson King PR was recognized as the "European Technology Consultancy of the Year" by The Holmes Report.

The partnership was formed in part because Affect Strategies and Johnson King share a similar approach to running their operations and building and maintaining client relationships. Specifically, both firms have extensive experience developing and implementing high-impact media campaigns for technology clients, provide tailored programs designed to meet clients' precise business needs and employ a customer-centric approach to business. Additionally, the two firms are similar in size and structure, offering personal attention and results-driven programming.

Sandra Fathi, president of Affect Strategies, said, "Our new partnership with Johnson King PR promises to be a catalyst for further growth and expansion for both of our companies and our clients. We will be able to provide international PR services coupled with local expertise and in-country experience. Working with a firm of the caliber of Johnson King will foster credibility and confidence among our clients seeking international representation."

Mike King, managing director of Johnson King, said, "Technology companies are looking for consistency from their global PR campaigns, but using a homogenous global agency isn't always the best fit. Many companies would benefit from a local approach using dedicated technology and telecom specialists with in-depth market knowledge in each country. We're delighted to be partnering with Affect Strategies to be able to offer targeted PR programs to US companies looking to run campaigns in Europe."

In order to maximize the relationship and one another's growth, the companies will work in tandem to promote each other's services abroad. Currently, Affect Strategies services three practice areas including: public relations, strategic marketing, and communications; while Johnson King PR offers exclusive public relations services which encompass strategic consultancy, media and analyst relations as well as speaker program development.

About Affect Strategies

Affect Strategies is a strategic marketing, communications and public relations firm located in New York. Established in 2002, the company combines strategy, creative and intelligent program development, impeccable execution and exemplary customer service to help its clients achieve their specific business goals. Specializing in technology and communications, Affect Strategies has also applied its marketing prowess to consumer goods and professional services. As year-round public relations counsel, or a single project resource, Affect leverages its business acumen and service excellence to achieve the precise results that its clients seek. For more information, please visit

About Johnson King

Johnson King is a European tech PR expert. Its clients include Alcatel, Aruba Wireless Networks, PGP and the Irish government. It has offices in the UK, France and Germany and is a founder member of The Global Reach PR Network®. The company recently won The Holmes Report award for European Technology Consultancy of the Year 2006-2007. For more information, please visit

Contact Information

  • Media Contact:
    CJ Moore
    Affect Strategies
    60 W. 38th Street, 4th FL East
    New York, NY 10018
    Tel: 212-398-9680 x146
    Fax: 212-504-8211
    E-mail: Email Contact