SOURCE: UnsubCentral

January 18, 2007 08:00 ET

Affiliate Compliance 101 Is in Session: UnsubCentral Vice President to Provide Insight and Guidelines to a Sold-Out Crowd at the 2007 Affiliate Summit

AUSTIN, TX -- (MARKET WIRE) -- January 18, 2007 -- On January 23, 2007, UnsubCentral Vice President John Engler will moderate a panel at the 2007 Affiliate Summit West titled "Affiliate Compliance 101." The presentation will cover common affiliate marketing pitfalls, best practices and compliance standards, current technologies as well as a look at the road ahead. Engler's panel will take place from 11:30 a.m. to 12:30 p.m.; co-presenters include Jim Fosina, president and chief executive officer of Fosina Marketing Group, and Jennifer Leuer, vice president of strategic asset assurance for Experian Interactive.

The CAN-SPAM Act places responsibility of affiliates' actions on the marketer or advertiser they represent, so when companies use affiliates, they are essentially putting their brand in the hands of an often-unknown third party. Recently, the industry has seen the devastating effects that non-compliant affiliates can have on the brand image and reputation of affiliate marketers and advertisers. This year saw a number of key legal actions and high-profile cases in the email space brought on by ISPs and the FTC against senders for non-compliance with CAN-SPAM.

It is vital to enforce compliance and best practices as well as continually monitor the activity of affiliates to avoid making common mistakes and potentially irreparable brand damage. UnsubCentral, the industry leading email compliance solution provider, offers a suite of suppression list management solutions. UnsubCentral solutions are designed to ensure unsubscribe compliance across an advertiser's email marketing programs and enhance affiliates' email marketing operations. Engler's panel will provide actionable insight, tips and guidelines that attendees can implement immediately to ensure responsible affiliate marketing.

The Affiliate Summit will take place January 21-23 at Bally's Las Vegas. Tickets are sold out. For more information, please visit:

About UnsubCentral:

UnsubCentral, Inc. provides email suppression, campaign performance management and consumer preference management solutions to leading advertisers, ad networks, and affiliate networks. UnsubCentral solutions help companies comply with the CAN-SPAM Act and data privacy requirements by allowing them to securely manage opt-out lists across the enterprise, affiliates and various third parties. UnsubCentral is integrated with major affiliate networks, email service providers and IronPort Systems. It is also certified by LashBack and reviewed by TRUSTe. For more information, please visit:

Contact Information

  • Media Contact:
    Carla Vicens
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    (919) 833-9975 x10
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